The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

The void between "alignment" and "momentum" SUCKS, don't you think?

Season 3 Episode 64
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In this episode, we're chatting about dealing with the grief of letting go parts of a business and navigating the 'void' between alignment and momentum. The episode features two new segments: 'Slavic Business School,' which offers direct and no-nonsense business advice, and 'Under the Influence,' exploring how unconscious decisions and brand identity shape consumer behavior.

What You'll Hear:

01:24 Choosing Great Over Good

01:58 Introducing New Segments

03:58 Scaling Sideways and Personal Updates

05:18 Navigating Business Changes

15:30 Slavic Business School: Your Positioning Probably Sucks

24:34 Under the Influence: People Buy WHO They Become

Free Resources:

  • Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.

  • Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.

  • Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.


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