The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Feeling Lost in Business? Look at Your Personal Goals
In this very brief episode, I'm sharing a key strategy we use with clients at Daring Haus to help them align their business success to their life - quite simply, it's identifying their personal goals.
The truth is, you can do a million different things to "grow your business" - but if you're not growing it in a way that's in line with your personal goals, you're simply creating a job for yourself, not paving the way to time and financial freedom that's possible with entrepreneurship.
What You'll Hear Inside:
00:00 Welcome and Quick Introduction
00:15 Reflections on Time and Change
00:55 Navigating Fear in Business
02:00 Importance of Personal Goals
02:40 Balancing Business and Personal Life
05:18 Client Success Story: Not trading time freedom for more revenue
06:41 Final Thoughts and Encouragement
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
