
The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
How Mindset Shifts Inspire Massive Biz Growth with Mike Farneti, CFO of Daring Haus
Welcome to another episode of Daring Made. Today, we're joined by Mike Farneti, CFO and head of business strategy at Daring Haus, a business growth advisory and marketing agency.
He shares his journey from running a small family business to becoming a finance director and now, co-running Daring Haus.
Diving into the differences between a CMA and CPA, Mike highlights the importance of understanding your business’s financial nuances to inform every decision. We discuss the roles of bookkeepers, accountants, and CFOs, and why grasping your financials from the outset can open up opportunities for optimization and growth. Whether you're entangled in the web of finance jargon or just starting out, this episode offers a wealth of advice, tools, and critical questions to transform your business finances and align them with your life goals.
Tune in for actionable insights on scaling your business, analyzing margins, and why understanding the value of your time is essential for both business and personal success.
Book a free 30 min consultation with Mike here: https://calendly.com/mikedaringhaus Learn more about working with him: www.daringhaus.com/services
Free Resources:
- The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com