The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
How Mindset Shifts Inspire Massive Biz Growth with Mike Farneti, CFO of Daring Haus
Welcome to another episode of Daring Made. Today, we're joined by Mike Farneti, CFO and head of business strategy at Daring Haus, a business growth advisory and marketing agency.
He shares his journey from running a small family business to becoming a finance director and now, co-running Daring Haus.
Diving into the differences between a CMA and CPA, Mike highlights the importance of understanding your business’s financial nuances to inform every decision. We discuss the roles of bookkeepers, accountants, and CFOs, and why grasping your financials from the outset can open up opportunities for optimization and growth. Whether you're entangled in the web of finance jargon or just starting out, this episode offers a wealth of advice, tools, and critical questions to transform your business finances and align them with your life goals.
Tune in for actionable insights on scaling your business, analyzing margins, and why understanding the value of your time is essential for both business and personal success.
Book a free 30 min consultation with Mike here: https://calendly.com/mikedaringhaus Learn more about working with him: www.daringhaus.com/services
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
