Welcome to Smart Mouth, the podcast for bold thinkers with bite.

Hosted by Sasha Fedunchak, brand strategist, creative director, serial founder and unapologetic smartmouth, this show goes deep into the psychology, strategy, and storytelling behind the world’s most irresistible brands.

Every week, we break down the moves, mistakes, and mechanics of businesses you know through sharp analysis, real-world case studies, and the kind of honest conversation the internet is usually too scared to have.

If you’re obsessed with branding, consumer psychology, influence, marketing, and the art of building a business people can’t stop talking about, you’re in the right place.

Big brains. Bigger opinions. Welcome to Smart Mouth.