The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Pitching, AI for Media Matchmaking and Personal Branding with PR Expert Nicole Pearl
In this enlightening episode of 'The Beauty of Influence,' host Sasha welcomes Nicole Pearl, a veteran beauty journalist and founder of The Beauty Girl. Nicole shares her extensive journey from being a beauty editor at prestigious magazines to becoming an award-winning PR and media coach. The discussion delves into the intricacies of PR, building a personal brand, the importance of authentic storytelling, and leveraging AI responsibly in media pitches. Nicole also introduces her innovative Media Matchmaker tool designed to help brands identify the best media outlets for their pitches. This episode offers invaluable insights into creating impactful PR strategies and establishing strong media relationships.
Connect with Nicole:
Instagram: @NicolePearlBeautyGirl
Website (with the free tool, Media Matchmaker!): NicolePearl.com
What You’ll Hear:
00:00 Introduction
00:18 Meet Nicole Pearl: Beauty Journalist and PR Expert
06:31 Building a Personal Brand
16:44 Innovative PR Approaches and Storytelling
22:18 The Power of Relationships in PR
25:25 Pitching No-Nos and AI in PR
28:10 Tailoring Your PR Strategy for Maximum Impact
31:32 Embracing AI: The Media Matchmaker Tool
36:42 Final Thoughts and Tips for Visibility
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
