Daring Made
Sick of the same old fluffy business advice that gets you nowhere? It’s time for a serious shift. Join former Global Marketing Director and serial founder Sasha Fedunchak every week as we throw out the rulebook and get real about building a thriving business. From disruptive marketing tactics and sales psychology to bold brand building and strategic growth—you’re in for no-nonsense tips, daring ideas, and kickass stories from founders who’ve been there. Ready to level up? Hit play now.
Episodes
37 episodes since 2023
Email Marketing 101 for Beauty, Health & Wellness Businesses
In this highly requested episode of the Dairy Made Podcast, we're diving into the world of email marketing, specifically tailored for the beauty, health, and wellness space. Your host shares personal experiences and effective strategies like bu...
July 03, 2024
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21:40
Future-Proof Your Business: Trademarking with Chandler J of Lethal Legal (036)
In this episode of Daring Made, we’re thrilled to welcome Chandler J, a fierce intellectual property attorney and founder of Lethal Legal. Chandler shares her journey from traditional law to starting her own innovative firm, Lethal Legal, and d...
June 28, 2024
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Season 2
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Episode 36
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47:31
From Side Hustle to Six Figures: Dezirae Sepesi's Spray Tan Success Story (035)
In this episode, join us for an inspiring conversation with Dezirae Sepesi, a beauty entrepreneur and founder of Dezirable Tanz in Knoxville, Tennessee. Dezirae shares her powerful journey of transforming a simple side hustle into a thriving si...
June 23, 2024
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Season 2
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Episode 35
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32:52
The difference between branding, marketing and sales for small businesses (034)
In this jam-packed episode, we're diving into a mini masterclass on the crucial differences between branding, marketing, and sales for your small business. Discover why simply posting on Instagram isn't enough, and learn how each element plays ...
June 18, 2024
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Season 2
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Episode 34
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23:28
Empowering the Queer Community through Esthetics with Jenna Leigh Kapitan (033)
In this episode of Daring Made, Sasha sits down with Jenna Leigh Kapitan, owner and esthetician of Beyond the Binary by Jenna Leigh Skin, and host of The Emo Entrepreneur podcast.Jenna shares her inspiring journey of establishing her bus...
June 12, 2024
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Season 2
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Episode 33
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46:13
2 Tips to turn overthinking into ACTION (032)
In this quick and heartfelt episode of Daring Made, Sasha shares profound insights from a recent call with a successful beauty industry client. She dives into the importance of defining your niche and crafting a clear vision, while also emphasi...
June 07, 2024
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9:07
SEO for Small Businesses with Caitlin Christensen (031)
In this episode of Daring Made, Sasha brings on Caitlin Christensen of Creative SEO Coach, a trusted SEO expert, to discuss the intricacies of Search Engine Optimization (SEO).Caitlin shares her journey of transitioning from graphic desi...
June 04, 2024
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Season 2
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Episode 31
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59:59
The HAM + Cheese Method for Predictable Revenue + Rest in Your Business (030)
In the first mini masterclass of season two, host Sasha introduces the 'HAM and Cheese' method to manage business seasonality and stabilize revenue.Sasha explains how to predict and plan for varying business months by understanding fixed...
May 21, 2024
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Season 2
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Episode 30
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20:54
Mistakes & lessons learned from our first Daring Haus launch (029)
This episode of Daring Made features Mike Farneti, CFO and head of business performance at Daring Haus, who returns to discuss with Sasha the lessons learned from the initial relaunch of their business.Mike brings a wealth of experience ...
May 16, 2024
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Season 2
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Episode 29
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28:12
Welcome to Season 2 of Daring Made!
This episode introduces the second season of the Daring Made podcast, hosted by Sasha Fedunchak.Sasha expresses excitement for the upcoming 30 episodes, emphasizing a focus on conversations with female founders and industry leaders in be...
May 16, 2024
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Season 2
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Episode 28
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14:14
Are your limiting beliefs really yours?
Sasha gets personal on the last episode of season 1 of Daring Made while on a walk shortly before her due date.She explores her past experiences, including running a spray tan business, and her battle against limiting beliefs imposed by ...
March 16, 2024
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Season 1
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Episode 27
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14:19
Marketing Strategy for Small Businesses in 2024 with Kalee Murrin
In this episode, Sasha chats with marketing strategist Kalee Murrin of Sonder Social. Kalee, with nine years of experience including a corporate background and her entrepreneurial journey starting in October 2020, discusses the dynamics of soci...
March 12, 2024
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Season 1
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Episode 26
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39:07
Daring Made Diaries: Slowing Down, Feminine Energy & Business Reflections
Join the host on a walk, sharing insights on preparing for a newborn, navigating business, and the balance of feminine and masculine energies in entrepreneurship.Sasha delves into discussions she's had with fellow women in business abou...
March 10, 2024
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Season 1
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Episode 25
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18:56
My BEST and WORST business investments in 2023
In this episode, Sasha shares a comprehensive review of the investments made in the previous year that significantly impacted her business.Highlighted are some of the best investments, including legal templates, SEO overhaul services, an...
March 07, 2024
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26:33
The Power of Vulnerability in Your Content
In this episode of Daring Made, Sasha reflects on an unexpectedly popular post about personal vulnerabilities and fears. Sharing relatable experiences, from the pressure to slow down due to motherhood to feeling like a failure despite success, ...
March 05, 2024
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Season 1
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Episode 23
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18:55
Using Instagram Stories to Connect with Dream Customers
In this episode of Daring Made, Sasha shares actionable advice on engaging profitably on Instagram in the Stories. Sasha emphasizes the importance of community over content and introduces the concept of 'profitable engagement,' a strategy to al...
February 28, 2024
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Season 1
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Episode 22
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15:44
How to create content that converts on Instagram
In this episode, Sasha talks about how to create content that converts on Instagram using the FREE resource provided by Daring Made, The Profitable Post Playbook.Get it now here:
February 06, 2024
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Season 1
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Episode 21
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14:48
Mindset Matters: The Power of Belief in Entrepreneurship
In this episode of Daring Made, Sasha discusses an important factor hindering many entrepreneurs: mindset. She elaborates on the importance of overcoming self-doubt and asking the tough question, 'Why not me?' She shares her personal st...
February 01, 2024
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Season 1
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Episode 20
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16:48
Building a Successful Esthetician Business w/ Hygge Facial Spa Founder Tia Pinizzotto
Tia Pinizzotto, a small business owner and licensed aesthetician in Philadelphia, shares her brand-building journey over a year with her Facial Spa, Hygge. She talks about her goal to revolutionize the aesthetics industry with her brand's consi...
January 25, 2024
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Season 1
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Episode 19
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52:16
How to make selling easier: Make content that speaks to your customer
In this episode, Sasha addresses a listener's question about how to reach customers in a more direct and meaningful way.You’ll learn actionable tips for quick and effective market research, learning to speak the customer's language, and ...
January 23, 2024
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Season 1
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Episode 18
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23:48
Why your personality is hurting your business
On this spicy episode, Sasha goes off the cuff and discusses the pros and cons of inserting personality into marketing strategies and businesses. She counters the common belief of personality being key for success and client attraction in busin...
January 16, 2024
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Season 1
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Episode 17
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20:15
The Genius Marketing Strategy Behind Shop Daring
In this episode of Daring Made, I’m giving you the BTS reasons behind launching the Daring Made shop, and its function in embodying the values of a community and serving as a representation of female founders and daring women. I’m spilling all ...
January 08, 2024
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Season 1
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Episode 16
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18:38
Social media burnout? Grow your business with Profitable Engagement instead.
In this episode, I talk about my experience of leveraging the power of 'Profitable Engagement,' a unique social media strategy that focuses on authentic and genuine connection-building, versus getting burnt out and overwhelmed from the never en...
January 04, 2024
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Season 1
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Episode 15
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28:03
Unpopular Opinion: Don't Hire a Social Media Manager in 2024
Sasha discusses the potential pitfalls of hiring social media managers in 2024, arguing that focusing solely on platform-centric perspectives may not lead to the desired business growth. Instead, the speaker recommends investing in brand strate...
December 21, 2023
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Season 1
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Episode 14
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29:08
Building Community, Motherhood & Sunless Solutions with Steph Taylor Rios
In this Daring Made episode, Sasha welcomes celebrity spray tan artist, Steph Taylor Rios. Steph is a Southern California celebrity spray tan artist with over 12+ years in the industry. She has built her sunless empire while being a wife to a t...
December 19, 2023
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47:29