The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
Business coaching and the truth we avoid (Ep. 57)
In this episode, I dive into the struggles of balancing business and motherhood during a tumultuous sleep regression with my daughter. Despite exhaustion, I'm fired up about addressing the overwhelming online advice and pressure to grow businesses. A transformative ChatGPT prompt led me to a deep reflection on my own patterns and the intimidation I feel about fully owning my influence.
I critique the high cost and questionable value of business coaches, emphasizing that we can find empowerment and success within ourselves. Through personal anecdotes, I stress the importance of self-honesty, realistic goal-setting, and the dangers of comparing oneself to others who are far ahead in their journey. Tune in for some raw truths and reflections on navigating this rollercoaster of life and entrepreneurship.
What You'll Hear:
00:00 Introduction and Personal Update
01:22 The Power of ChatGPT
03:47 Owning Your Influence
05:15 The Business Coach Dilemma
09:34 Real Talk on Business Coaching
21:48 Investing in Yourself
Free Resources:
- The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
