Daring Made
Tired of the same old cookie-cutter business advice that keeps you stuck? It’s time to shift the narrative. I’m Sasha Fedunchak—former corporate exec, serial founder, mom of two, and your host here at Daring Made. Every week, we throw out the rulebook and dive deep into what it really takes to build a magnetic brand and a thriving business. From bold marketing strategies and influence psychology to mindset mastery and the real stories behind motherhood and entrepreneurship—this is where ambition meets action. No fluff, just daring ideas and the real talk you crave.
Episodes
42 episodes
Fierce 5: Goal Clarity - The Secret Weapon for Entrepreneurial Growth
Welcome back to Daring Made! In this Fierce 5 episode, I’m getting into the essential yet often overlooked topic of goal setting. Feeling stuck or like you're on a never-ending hamster wheel? I’m sharing insights on how to break free by definin...
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Season 2
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Episode 42
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9:22
BTS: Sharing a Client Case Study with Daring Haus CFO Mike Farneti (41)
I'm joined by Mike Farneti, co-founder of Daring Haus, and we're spilling all the tea on one of our latest client case studies. Plus, we share can't-miss, practical advice on managing commission-only pay structures, financial obstacles, and eff...
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Season 2
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Episode 41
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36:16
Fierce 5: Being a Cardio Queen in your business is keeping you stuck (Ep. 40)
Kick off the first 'Fierce 5' session with Sasha Fadunchak at Daring Made! In this intense and empowering coaching segment, Sasha narrates her transition from cardio queen to strength-training enthusiast and how that metamorphosis can revolutio...
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Season 1
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Episode 40
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12:51
Pivoting with Passion: Emy Dyer’s Path to Multi-Brand Success (Ep. 39)
In this episode of the Daring Made show, we're joined by the unstoppable Emy Dyer, a multi-passionate entrepreneur, graphic and web designer, and owner of Emy Ave Boutique.Emy takes us through her inspiring journey from feeling unfulfill...
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54:20
How To Become THE Magnetic Brand That Everyone Wants (Ep. 38)
Join our host as she returns from a summer filled with parenting adventures to bring you an exciting new focus on marketing, mindset, and motherhood. Dive deep into the world of influence with insights inspired by Robert Cialdini's work and lea...
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26:36
Email Marketing 101 for Beauty, Health & Wellness Businesses (Ep. 37)
In this highly requested episode of the Dairy Made Podcast, we're diving into the world of email marketing, specifically tailored for the beauty, health, and wellness space. Your host shares personal experiences and effective strategies like bu...
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21:43
Future-Proof Your Business: Trademarking with Chandler J of Lethal Legal (036)
In this episode of Daring Made, we’re thrilled to welcome Chandler J, a fierce intellectual property attorney and founder of Lethal Legal. Chandler shares her journey from traditional law to starting her own innovative firm, Lethal Legal, and d...
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Season 2
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Episode 36
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47:33
From Side Hustle to Six Figures: Dezirae Sepesi's Spray Tan Success Story (035)
In this episode, join us for an inspiring conversation with Dezirae Sepesi, a beauty entrepreneur and founder of Dezirable Tanz in Knoxville, Tennessee. Dezirae shares her powerful journey of transforming a simple side hustle into a thriving si...
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Season 2
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Episode 35
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32:55
The difference between branding, marketing and sales for small businesses (034)
In this jam-packed episode, we're diving into a mini masterclass on the crucial differences between branding, marketing, and sales for your small business. Discover why simply posting on Instagram isn't enough, and learn how each element plays ...
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Season 2
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Episode 34
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23:31
Empowering the Queer Community through Esthetics with Jenna Leigh Kapitan (033)
In this episode of Daring Made, Sasha sits down with Jenna Leigh Kapitan, owner and esthetician of Beyond the Binary by Jenna Leigh Skin, and host of The Emo Entrepreneur podcast.Jenna shares her inspiring journey of establishing her bus...
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Season 2
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Episode 33
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46:15
2 Tips to turn overthinking into ACTION (032)
In this quick and heartfelt episode of Daring Made, Sasha shares profound insights from a recent call with a successful beauty industry client. She dives into the importance of defining your niche and crafting a clear vision, while also emphasi...
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9:10
SEO for Small Businesses with Caitlin Christensen (031)
In this episode of Daring Made, Sasha brings on Caitlin Christensen of Creative SEO Coach, a trusted SEO expert, to discuss the intricacies of Search Engine Optimization (SEO).Caitlin shares her journey of transitioning from graphic desi...
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Season 2
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Episode 31
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1:00:02
The HAM + Cheese Method for Predictable Revenue + Rest in Your Business (030)
In the first mini masterclass of season two, host Sasha introduces the 'HAM and Cheese' method to manage business seasonality and stabilize revenue.Sasha explains how to predict and plan for varying business months by understanding fixed...
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Season 2
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Episode 30
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20:56
Mistakes & lessons learned from our first Daring Haus launch (029)
This episode of Daring Made features Mike Farneti, CFO and head of business performance at Daring Haus, who returns to discuss with Sasha the lessons learned from the initial relaunch of their business.Mike brings a wealth of experience ...
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Season 2
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Episode 29
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28:15
Welcome to Season 2 of Daring Made!
This episode introduces the second season of the Daring Made podcast, hosted by Sasha Fedunchak.Sasha expresses excitement for the upcoming 30 episodes, emphasizing a focus on conversations with female founders and industry leaders in be...
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Season 2
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Episode 28
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14:17
Are your limiting beliefs really yours?
Sasha gets personal on the last episode of season 1 of Daring Made while on a walk shortly before her due date.She explores her past experiences, including running a spray tan business, and her battle against limiting beliefs imposed by ...
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Season 1
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Episode 27
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14:22
Marketing Strategy for Small Businesses in 2024 with Kalee Murrin
In this episode, Sasha chats with marketing strategist Kalee Murrin of Sonder Social. Kalee, with nine years of experience including a corporate background and her entrepreneurial journey starting in October 2020, discusses the dynamics of soci...
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Season 1
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Episode 26
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39:10
Daring Made Diaries: Slowing Down, Feminine Energy & Business Reflections
Join the host on a walk, sharing insights on preparing for a newborn, navigating business, and the balance of feminine and masculine energies in entrepreneurship.Sasha delves into discussions she's had with fellow women in business abou...
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Season 1
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Episode 25
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18:59
My BEST and WORST business investments in 2023
In this episode, Sasha shares a comprehensive review of the investments made in the previous year that significantly impacted her business.Highlighted are some of the best investments, including legal templates, SEO overhaul services, an...
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26:36
The Power of Vulnerability in Your Content
In this episode of Daring Made, Sasha reflects on an unexpectedly popular post about personal vulnerabilities and fears. Sharing relatable experiences, from the pressure to slow down due to motherhood to feeling like a failure despite success, ...
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Season 1
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Episode 23
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18:58
Using Instagram Stories to Connect with Dream Customers
In this episode of Daring Made, Sasha shares actionable advice on engaging profitably on Instagram in the Stories. Sasha emphasizes the importance of community over content and introduces the concept of 'profitable engagement,' a strategy to al...
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Season 1
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Episode 22
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15:46
How to create content that converts on Instagram
In this episode, Sasha talks about how to create content that converts on Instagram using the FREE resource provided by Daring Made, The Profitable Post Playbook.Get it now here:
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Season 1
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Episode 21
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14:51
Mindset Matters: The Power of Belief in Entrepreneurship
In this episode of Daring Made, Sasha discusses an important factor hindering many entrepreneurs: mindset. She elaborates on the importance of overcoming self-doubt and asking the tough question, 'Why not me?' She shares her personal st...
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Season 1
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Episode 20
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16:51
Building a Successful Esthetician Business w/ Hygge Facial Spa Founder Tia Pinizzotto
Tia Pinizzotto, a small business owner and licensed aesthetician in Philadelphia, shares her brand-building journey over a year with her Facial Spa, Hygge. She talks about her goal to revolutionize the aesthetics industry with her brand's consi...
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Season 1
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Episode 19
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51:45
How to make selling easier: Make content that speaks to your customer
In this episode, Sasha addresses a listener's question about how to reach customers in a more direct and meaningful way.You’ll learn actionable tips for quick and effective market research, learning to speak the customer's language, and ...
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Season 1
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Episode 18
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23:51