The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
Episodes
67 episodes
How to Transform Your Website into a Sales Powerhouse (My best tips & tricks!)
In this episode, Sasha dives into essential website design tips and strategies for small business owners. Whether you're DIY-ing your website or working with a developer, this episode covers the critical elements that can enhance website perfor...
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Season 2
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Episode 65
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44:02
The Venomous Rise of Intoxicated Cosmetics: Rachel Sommers Ash’s Path to Product Perfection
In this episode of 'The Beauty of Influence,' Sasha interviews Rachel Sommers Ash, CEO and founder of Intoxicated Cosmetics. Rachel shares her unique path from aspiring to work in advertising to creating the first venom-based skincare brand in ...
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Season 2
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Episode 64
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54:07
The void between "alignment" and "momentum" SUCKS, don't you think?
In this episode, we're chatting about dealing with the grief of letting go parts of a business and navigating the 'void' between alignment and momentum. The episode features two new segments: 'Slavic Business School,' which offers direct and no...
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Season 3
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Episode 64
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32:55
Diva Girl, Heal Thyself: Majet Reyes's Journey From Trauma Survivor to Trauma Counselor
In this episode, Sasha interviews Majet Reyes, a longtime friend and inspiring entrepreneur, who shares her powerful journey from being a paramedic and trauma victim to becoming a successful trauma therapist and a founder of the Philadelphia di...
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Season 3
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Episode 63
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33:22
Breaking Barriers in Healthcare with Alexandria Russell, SLP
In this episode, Sasha welcomes Alexandria Russell, a long-time friend and former client, whose journey from medical speech-language pathologist to business owner of Wynter Wellness Group is truly inspirational. Alex shares her 12-year experien...
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Season 3
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Episode 62
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36:13
From burnout to breakthrough: Choosing GREAT over "Good"
In this episode, I'm exploring the dilemma of choosing between what's good and what could be great, and expresses my burnout from trying to manage everything. I'm sharing - real time - how I'm moving from burnout to breakthrough and the even di...
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Season 3
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Episode 61
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28:45
The mistakes that nearly broke me: The year everything changed (Ep. 60)
This week’s episode is raw, unfiltered, and deeply personal.Sasha pulls back the curtain on a year that changed everything—starting with the unexpected loss of her husband’s job just two weeks after their daughter was born. What followed...
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Season 3
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Episode 60
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19:37
Behind the Chair: Using Social Media to Grow as a Stylist and Salon Owner with Kara Day
Welcome back to The Beauty of Influence! Today, I'm joined by the incredible Kara Day, a fantastic hairstylist, salon owner, and mom whose business journey is nothing short of inspiring. We dive into her story of explosive growth, reaching six ...
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Season 3
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Episode 59
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42:40
Stop Spamming, Start Connecting: 3 Email Marketing Do's and Don'ts (Ep. 58)
In this episode, we're diving into email marketing, focusing on the top mistakes I see beauty, health, and wellness brands making that quietly sabotage sales and customer relationships. I discuss why email marketing still reigns supreme, the im...
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Season 3
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Episode 58
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16:19
Business coaching and the truth we avoid (Ep. 57)
In this episode, I dive into the struggles of balancing business and motherhood during a tumultuous sleep regression with my daughter. Despite exhaustion, I'm fired up about addressing the overwhelming online advice and pressure to grow busines...
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Season 3
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Episode 57
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26:29
Brand Positioning Over Pretty Logos: The Key to Standing Out (Ep. 56)
In this episode the focus is a mini masterclass on brand positioning, exploring why it's more crucial than traditional branding. I'm sharing the truth about while visuals like logos and color palettes are important, they don't make a brand unfo...
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Season 3
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Episode 56
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27:30
Overcome Imposter Syndrome: Change the Narrative, Change Your Life (Ep. 55)
Let's dismantle one of the most harmful phrases to women: Imposter Syndrome. In this episode, I get real and passionate about the importance of reframing the narrative we tell ourselves and eliminating self-doubt language from our vocabulary.&n...
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Season 3
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Episode 55
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12:35
From Basement Business to Sunless Industry Pioneer: Shonna Dexter's Story (Ep. 54)
In this episode, I welcome Shonna Dexter, a veteran of the sunless tanning industry, to share her inspiring entrepreneurial journey. Starting as a side gig in her basement, Shonna has grown her business, Recreating Rays, into two brick-and-mort...
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Season 3
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Episode 54
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44:58
$6K+ from ONE email: Sharing a skincare brand’s success story
In this episode, we dive into an astonishing client success story from Daring Haus centered on email marketing. Discover the step-by-step strategy that turned a simple Valentine's Day promotion into nearly $19,000 in sales in 5 days, leveraging...
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Season 3
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Episode 53
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21:03
Intuitive Marketing & Influence Psychology: Make Marketing Easier in 2025 (Ep. 52)
Welcome back to The Beauty of Influence! In the debut episode of Season 3, we're diving into intuitive marketing and influence psychology. We'll uncover the secrets to making your marketing effortless and compelling. From understanding subconsc...
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Season 3
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Episode 52
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28:02
Using Curiosity, Sales Psychology and Authenticity to Build a Powerhouse Brand with Kaili Meyer
In this episode, I’m welcoming Kaili Meyer, an exceptional copywriter and founder of Reveal Studio Co. Kaili shares her journey of becoming a versatile business owner, highlighting her shift from journalism to creating digital products. The con...
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Season 2
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Episode 51
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51:05
2025 Marketing Predictions for Small Businesses
In this episode, I'm diving into the future of marketing as 2025 approaches. Prepare for major changes in small business strategies, especially the increasing importance of trust—81% of consumers distrust social media content, preferring busine...
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Season 2
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Episode 50
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24:46
Revealing My Big Secret...What's Next??? (Ep. 49)
In today's episode, I dive into my new business venture centered around my personal brand. Over the past month, I've been developing a new approach that I'm excited to finally share. The journey began back in 2017 when I first encountered the i...
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Season 2
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Episode 49
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28:10
Energy, Mindset, and Feminine Flow in Business with Sammy Hearn
This episode features the incredibly creative Sammy Hearn, a top-notch photographer and owner of Social Sphere. Sammy dives deep into her journey from a journalist to a leading creative out of Nashville. Sasha and Sammy explore topics including...
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Season 2
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Episode 48
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44:13
Fierce 5: Year-End Advice: Embrace Where You Are (Ep. 47)
Welcome to a quick Fierce 5 episode where I'm sharing a timely, heartfelt message of giving yourself grace. I'm candidly chatting about my personal journey of navigating a challenging year, the pressures of balancing business and family, and th...
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Season 2
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Episode 47
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7:19
The Art of Reinvention: Celebrity Esthetician Morgan Rackley on Building a Successful Beauty Career
In this episode, we're thrilled to welcome Morgan Rackley, the multi-talented Celebrity Esthetician and founder of Morgan Rackley Skin Care. With over 15 years in the beauty industry, Morgan has collaborated with renowned brands and been ...
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Season 2
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Episode 46
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42:26
Fierce 5: Brand excellence starts with your website
In this episode, I’m getting real about the importance of creating a customer experience that aligns with your brand promises. Using an engaging analogy about a million-dollar watch, I share how the setting and presentation of your product can ...
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Season 2
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Episode 45
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13:32
Plan Your 2025 Marketing Calendar in 20 Minutes (Ep. 44)
In this episode of Daring Made, I’m excited to delve into planning a 2025 marketing calendar in just 20 minutes. The episode was inspired by my upcoming presentation for The Carolina Collective's 2025 Annual Planning Workshop.Be sure to...
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Season 2
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Episode 44
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17:19
Unlocking Your True Self with Human Design Ft. Mikaela MacLean, the Auric Esthetician
In this episode of the Daring Made show, host Sasha invites Mikaela MacLean, the auric esthetician, to unpack her unique journey and expertise. Mikaela shares how she's transitioned from physical beauty treatments to focusing on the energetic r...
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Season 2
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Episode 44
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52:34
A Vulnerable Update: Building a Legacy One Step at a Time (Pt 1)
In this episode of Daring Made, Sasha shares her journey and evolving business ventures on a reflective drive home from Philadelphia. She opens up about the challenges and transformations within her company, Daring Haus, and her new venture, Po...
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Season 2
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Episode 43
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44:09