Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand that turns heads and builds legacies.

I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in the beauty, health, and wellness industries. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.

Here, we’re not just talking business—we’re talking about your business: how to make marketing intuitive, influence irresistible, and growth inevitable. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and an honest account of balancing ambition with motherhood and multiple businesses.

If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.