The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
Episodes
60 episodes
Behind the Chair: Using Social Media to Grow as a Stylist and Salon Owner with Kara Day
Welcome back to The Beauty of Influence! Today, I'm joined by the incredible Kara Day, a fantastic hairstylist, salon owner, and mom whose business journey is nothing short of inspiring. We dive into her story of explosive growth, reaching six ...
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Season 3
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Episode 59
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42:40
Stop Spamming, Start Connecting: 3 Email Marketing Do's and Don'ts (Ep. 58)
In this episode, we're diving into email marketing, focusing on the top mistakes I see beauty, health, and wellness brands making that quietly sabotage sales and customer relationships. I discuss why email marketing still reigns supreme, the im...
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Season 3
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Episode 58
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16:19
Business coaching and the truth we avoid (Ep. 57)
In this episode, I dive into the struggles of balancing business and motherhood during a tumultuous sleep regression with my daughter. Despite exhaustion, I'm fired up about addressing the overwhelming online advice and pressure to grow busines...
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Season 3
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Episode 57
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26:29
Brand Positioning Over Pretty Logos: The Key to Standing Out (Ep. 56)
In this episode the focus is a mini masterclass on brand positioning, exploring why it's more crucial than traditional branding. I'm sharing the truth about while visuals like logos and color palettes are important, they don't make a brand unfo...
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Season 3
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Episode 56
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27:30
Overcome Imposter Syndrome: Change the Narrative, Change Your Life (Ep. 55)
Let's dismantle one of the most harmful phrases to women: Imposter Syndrome. In this episode, I get real and passionate about the importance of reframing the narrative we tell ourselves and eliminating self-doubt language from our vocabulary.&n...
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Season 3
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Episode 55
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12:35
From Basement Business to Sunless Industry Pioneer: Shonna Dexter's Story (Ep. 54)
In this episode, I welcome Shonna Dexter, a veteran of the sunless tanning industry, to share her inspiring entrepreneurial journey. Starting as a side gig in her basement, Shonna has grown her business, Recreating Rays, into two brick-and-mort...
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Season 3
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Episode 54
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44:58
$6K+ from ONE email: Sharing a skincare brand’s success story
In this episode, we dive into an astonishing client success story from Daring Haus centered on email marketing. Discover the step-by-step strategy that turned a simple Valentine's Day promotion into nearly $19,000 in sales in 5 days, leveraging...
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Season 3
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Episode 53
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21:03
Intuitive Marketing & Influence Psychology: Make Marketing Easier in 2025 (Ep. 52)
Welcome back to The Beauty of Influence! In the debut episode of Season 3, we're diving into intuitive marketing and influence psychology. We'll uncover the secrets to making your marketing effortless and compelling. From understanding subconsc...
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Season 3
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Episode 52
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28:02
Using Curiosity, Sales Psychology and Authenticity to Build a Powerhouse Brand with Kaili Meyer
In this episode, I’m welcoming Kaili Meyer, an exceptional copywriter and founder of Reveal Studio Co. Kaili shares her journey of becoming a versatile business owner, highlighting her shift from journalism to creating digital products. The con...
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Season 2
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Episode 51
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51:05
2025 Marketing Predictions for Small Businesses
In this episode, I'm diving into the future of marketing as 2025 approaches. Prepare for major changes in small business strategies, especially the increasing importance of trust—81% of consumers distrust social media content, preferring busine...
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Season 2
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Episode 50
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24:46
Revealing My Big Secret...What's Next??? (Ep. 49)
In today's episode, I dive into my new business venture centered around my personal brand. Over the past month, I've been developing a new approach that I'm excited to finally share. The journey began back in 2017 when I first encountered the i...
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Season 2
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Episode 49
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28:10
Energy, Mindset, and Feminine Flow in Business with Sammy Hearn
This episode features the incredibly creative Sammy Hearn, a top-notch photographer and owner of Social Sphere. Sammy dives deep into her journey from a journalist to a leading creative out of Nashville. Sasha and Sammy explore topics including...
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Season 2
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Episode 48
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44:13
Fierce 5: Year-End Advice: Embrace Where You Are (Ep. 47)
Welcome to a quick Fierce 5 episode where I'm sharing a timely, heartfelt message of giving yourself grace. I'm candidly chatting about my personal journey of navigating a challenging year, the pressures of balancing business and family, and th...
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Season 2
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Episode 47
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7:19
The Art of Reinvention: Celebrity Esthetician Morgan Rackley on Building a Successful Beauty Career
In this episode, we're thrilled to welcome Morgan Rackley, the multi-talented Celebrity Esthetician and founder of Morgan Rackley Skin Care. With over 15 years in the beauty industry, Morgan has collaborated with renowned brands and been ...
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Season 2
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Episode 46
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42:26
Fierce 5: Brand excellence starts with your website
In this episode, I’m getting real about the importance of creating a customer experience that aligns with your brand promises. Using an engaging analogy about a million-dollar watch, I share how the setting and presentation of your product can ...
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Season 2
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Episode 45
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13:32
Plan Your 2025 Marketing Calendar in 20 Minutes (Ep. 44)
In this episode of Daring Made, I’m excited to delve into planning a 2025 marketing calendar in just 20 minutes. The episode was inspired by my upcoming presentation for The Carolina Collective's 2025 Annual Planning Workshop.Be sure to...
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Season 2
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Episode 44
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17:19
Unlocking Your True Self with Human Design Ft. Mikaela MacLean, the Auric Esthetician
In this episode of the Daring Made show, host Sasha invites Mikaela MacLean, the auric esthetician, to unpack her unique journey and expertise. Mikaela shares how she's transitioned from physical beauty treatments to focusing on the energetic r...
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Season 2
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Episode 44
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52:34
A Vulnerable Update: Building a Legacy One Step at a Time (Pt 1)
In this episode of Daring Made, Sasha shares her journey and evolving business ventures on a reflective drive home from Philadelphia. She opens up about the challenges and transformations within her company, Daring Haus, and her new venture, Po...
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Season 2
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Episode 43
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44:09
Fierce 5: Goal Clarity - The Secret Weapon for Entrepreneurial Growth
Welcome back to Daring Made! In this Fierce 5 episode, I’m getting into the essential yet often overlooked topic of goal setting. Feeling stuck or like you're on a never-ending hamster wheel? I’m sharing insights on how to break free by definin...
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Season 2
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Episode 42
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9:21
BTS: Sharing a Client Case Study with Daring Haus CFO Mike Farneti (41)
I'm joined by Mike Farneti, co-founder of Daring Haus, and we're spilling all the tea on one of our latest client case studies. Plus, we share can't-miss, practical advice on managing commission-only pay structures, financial obstacles, and eff...
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Season 2
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Episode 41
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36:15
Fierce 5: Being a Cardio Queen in your business is keeping you stuck (Ep. 40)
Kick off the first 'Fierce 5' session with Sasha Fadunchak at Daring Made! In this intense and empowering coaching segment, Sasha narrates her transition from cardio queen to strength-training enthusiast and how that metamorphosis can revolutio...
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Season 1
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Episode 40
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12:50
Pivoting with Passion: Emy Dyer’s Path to Multi-Brand Success (Ep. 39)
In this episode of the Daring Made show, we're joined by the unstoppable Emy Dyer, a multi-passionate entrepreneur, graphic and web designer, and owner of Emy Ave Boutique.Emy takes us through her inspiring journey from feeling unfulfill...
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54:19
How To Become THE Magnetic Brand That Everyone Wants (Ep. 38)
Join our host as she returns from a summer filled with parenting adventures to bring you an exciting new focus on marketing, mindset, and motherhood. Dive deep into the world of influence with insights inspired by Robert Cialdini's work and lea...
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26:35
Email Marketing 101 for Beauty, Health & Wellness Businesses (Ep. 37)
In this highly requested episode of the Dairy Made Podcast, we're diving into the world of email marketing, specifically tailored for the beauty, health, and wellness space. Your host shares personal experiences and effective strategies like bu...
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21:42
Future-Proof Your Business: Trademarking with Chandler J of Lethal Legal (036)
In this episode of Daring Made, we’re thrilled to welcome Chandler J, a fierce intellectual property attorney and founder of Lethal Legal. Chandler shares her journey from traditional law to starting her own innovative firm, Lethal Legal, and d...
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Season 2
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Episode 36
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47:32