The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Using Curiosity, Sales Psychology and Authenticity to Build a Powerhouse Brand with Kaili Meyer
In this episode, I’m welcoming Kaili Meyer, an exceptional copywriter and founder of Reveal Studio Co. Kaili shares her journey of becoming a versatile business owner, highlighting her shift from journalism to creating digital products. The conversation dives into Kaili’s top strategies for meeting customer needs, the impactful use of AI, and the importance of always staying curious. Perfect for those thinking of pivoting their business or enhancing their personal brand, this episode is packed with actionable insights and inspiration.
Connect with Kaili:
Follow on Instagram: https://www.instagram.com/revealstudio.co/
Check out her website: https://revealstudioco.com
What You’ll Hear:
01:38 Kaili's Journey to Copywriting
03:20 The Evolution of Reveal Studio Co.
05:31 The Importance of Curiosity in Business
14:37 Embracing Change and Innovation
25:19 Adapting to Market Needs
27:12 Exploring Sales Psychology and Content Needs
28:23 Launching the AI Copy Buddy
33:32 The Importance of Personal Branding
41:55 Innovative Product Development
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
