Stripped Minds | Business, Leadership & Brand Strategy Unfiltered
Welcome to Stripped Minds, the podcast where bold thinkers get bare. Hosted by Sasha Fedunchak, brand strategist, founder, and unapologetic truth-teller, this show peels back the layers of business, leadership, and personal growth to explore what really drives success and what holds us back.
Each week, Sasha sits down with founders, creators, and thought leaders who aren’t afraid to get real about the messy, human side of building brands, leading teams, and living with purpose. From the psychology of influence and the evolution of modern leadership to motherhood, ambition, identity, and the performance culture we’re all trying to escape — nothing is off limits.
If you’re a visionary entrepreneur, creative leader, or curious mind who craves big talk over small talk, you’re in the right place. Because real power starts when we strip away the polish and get honest about what it actually takes to build something that lasts.
Stripped Minds | Business, Leadership & Brand Strategy Unfiltered
2025 Marketing Predictions for Small Businesses
In this episode, I'm diving into the future of marketing as 2025 approaches. Prepare for major changes in small business strategies, especially the increasing importance of trust—81% of consumers distrust social media content, preferring businesses over celebrities.
Learn how transparency, authenticity, and genuine customer connections will shape your strategy. We'll also explore branding beyond logos, the rise of real user content (RUC), the resurgence of email marketing focused on connection and value, and the priority of authenticity over perfection. Get ready to crush it in 2025 with actionable insights and practical tips!
What You'll Hear:
00:00 Welcome and Future Predictions
00:55 The Importance of Trust in Marketing
05:35 Branding Beyond Logos and Colors
10:36 Real User Content Over Influencers
12:39 The Resurgence of Email Marketing
17:48 Authenticity Over Perfection
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
