The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand that turns heads and builds legacies.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in the beauty, health, and wellness industries. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and an honest account of balancing ambition with motherhood and multiple businesses.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
2025 Marketing Predictions for Small Businesses
In this episode, I'm diving into the future of marketing as 2025 approaches. Prepare for major changes in small business strategies, especially the increasing importance of trust—81% of consumers distrust social media content, preferring businesses over celebrities.
Learn how transparency, authenticity, and genuine customer connections will shape your strategy. We'll also explore branding beyond logos, the rise of real user content (RUC), the resurgence of email marketing focused on connection and value, and the priority of authenticity over perfection. Get ready to crush it in 2025 with actionable insights and practical tips!
What You'll Hear:
00:00 Welcome and Future Predictions
00:55 The Importance of Trust in Marketing
05:35 Branding Beyond Logos and Colors
10:36 Real User Content Over Influencers
12:39 The Resurgence of Email Marketing
17:48 Authenticity Over Perfection
Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
- Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media
