The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence
The Venomous Rise of Intoxicated Cosmetics: Rachel Sommers Ash’s Path to Product Perfection
In this episode of 'The Beauty of Influence,' Sasha interviews Rachel Sommers Ash, CEO and founder of Intoxicated Cosmetics. Rachel shares her unique path from aspiring to work in advertising to creating the first venom-based skincare brand in the beauty industry, driven by a personal journey of loss and self-discovery. The discussion covers the innovative ingredients used in her products, the challenges of launching and growing a business, and the balance between entrepreneurship and motherhood. Listeners are treated to insights into Rachel's fearless approach to branding, her dedication to research, and her relentless drive to succeed.
Connect with Rachel: @intoxicatedcosmetics
You can shop Intoxicated Cosmetics on their website, intoxicatedcosmetics.com, or online at the following retailers: E Cosmetics, Beauty Bridge, and Nordstrom.
Use the code “DARINGHAUS” for 30% off of your next purchase at IntoxicatedCosmetics.com
What You’ll Hear:
01:26 Rachel's Background and Journey
03:39 The Birth of Intoxicated Cosmetics
13:22 The Science Behind the Products
24:24 Entrepreneurial Fears and Vulnerability
27:50 Launching the Brand: Early Challenges and Strategies
31:24 Learning from Mistakes: Product Adjustments and Growth
34:11 The Drive to Succeed: Personal Determination and Resilience
39:46 Balancing Motherhood and Entrepreneurship
50:46 Final Thoughts and Future Plans
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
