Stripped Minds | Business, Leadership & Brand Strategy Unfiltered
Welcome to Stripped Minds, the podcast where bold thinkers get bare. Hosted by Sasha Fedunchak, brand strategist, founder, and unapologetic truth-teller, this show peels back the layers of business, leadership, and personal growth to explore what really drives success and what holds us back.
Each week, Sasha sits down with founders, creators, and thought leaders who aren’t afraid to get real about the messy, human side of building brands, leading teams, and living with purpose. From the psychology of influence and the evolution of modern leadership to motherhood, ambition, identity, and the performance culture we’re all trying to escape — nothing is off limits.
If you’re a visionary entrepreneur, creative leader, or curious mind who craves big talk over small talk, you’re in the right place. Because real power starts when we strip away the polish and get honest about what it actually takes to build something that lasts.
Stripped Minds | Business, Leadership & Brand Strategy Unfiltered
Stop Spamming, Start Connecting: 3 Email Marketing Do's and Don'ts (Ep. 58)
In this episode, we're diving into email marketing, focusing on the top mistakes I see beauty, health, and wellness brands making that quietly sabotage sales and customer relationships. I discuss why email marketing still reigns supreme, the importance of owning your email list, and the power of consistent, relevant content.
I'll break down the three big mistakes: hard selling in every email, turning your emails into personal diaries, and being inconsistent. Tune in to learn how to plan campaigns, build intimacy, and create an unforgettable brand. Let's get into it!
00:00 Welcome to The Beauty of Influence
00:42 The Power of Email Marketing
03:58 Mistake #1: Hard Selling in Every Email
06:51 Mistake #2: Turning Emails into a Personal Diary
10:21 Mistake #3: Inconsistent Emailing
13:10 Wrapping Up and Final Thoughts
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
