The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Intuitive Marketing & Influence Psychology: Make Marketing Easier in 2025 (Ep. 52)
Welcome back to The Beauty of Influence! In the debut episode of Season 3, we're diving into intuitive marketing and influence psychology. We'll uncover the secrets to making your marketing effortless and compelling. From understanding subconscious decision-making to the principles of influence—like reciprocity, social proof, authority, and more—you'll learn how to create authentic and irresistible marketing.
Plus, get insights into the podcast's name change and new direction, focusing on the beauty, health, and wellness industries. Don't miss the free intuitive marketing blueprint guide in the show notes!
What You’ll Hear:
00:03 The Story Behind the Name Change
00:58 Introduction to Intuitive Marketing
04:13 The Power of Influence Psychology
05:39 Enhancing Your Podcast Experience
07:30 Season Three: What to Expect
08:44 Deep Dive into Intuitive Marketing
10:32 The Seven Principles of Influence
17:51 Applying Intuitive Marketing in Your Business
25:11 Conclusion and Free Guide
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
