Stripped Minds | Business, Leadership & Brand Strategy Unfiltered
Welcome to Stripped Minds, the podcast where bold thinkers get bare. Hosted by Sasha Fedunchak, brand strategist, founder, and unapologetic truth-teller, this show peels back the layers of business, leadership, and personal growth to explore what really drives success and what holds us back.
Each week, Sasha sits down with founders, creators, and thought leaders who aren’t afraid to get real about the messy, human side of building brands, leading teams, and living with purpose. From the psychology of influence and the evolution of modern leadership to motherhood, ambition, identity, and the performance culture we’re all trying to escape — nothing is off limits.
If you’re a visionary entrepreneur, creative leader, or curious mind who craves big talk over small talk, you’re in the right place. Because real power starts when we strip away the polish and get honest about what it actually takes to build something that lasts.
Stripped Minds | Business, Leadership & Brand Strategy Unfiltered
From Basement Business to Sunless Industry Pioneer: Shonna Dexter's Story (Ep. 54)
In this episode, I welcome Shonna Dexter, a veteran of the sunless tanning industry, to share her inspiring entrepreneurial journey. Starting as a side gig in her basement, Shonna has grown her business, Recreating Rays, into two brick-and-mortar locations over the past 13 years.
She candidly discusses the trials and errors she faced, emphasizing her evolution, both personally and professionally. Shonna offers insights into money management for entrepreneurs, the importance of personal development, and her recent venture into mentoring and coaching. Her story is a testament to resilience, continuous growth, and the pursuit of a balanced life.
Connect with Shonna:
- On Instagram: @shonna.dexter
- Shonna's website
- Check out Recreating Rays
What You'll Hear:
01:51 Shonna's Journey: From Side Gig to Business Owner
07:23 The Turning Point: Mental Breakdown to Sobriety
12:32 Financial Lessons and Business Growth
21:49 Embracing the Uncomfortable in Business
26:37 Reevaluating Life and Business Post-COVID
29:03 Balancing Personal and Professional Growth
37:35 The Role of Personal Development in Business
40:59 Mentoring and Coaching for Business Growth
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
