Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship
Welcome to Smart Mouth, the podcast for bold thinkers with bite.
Hosted by Sasha Fedunchak, brand strategist, creative director, serial founder and unapologetic smartmouth, this show goes deep into the psychology, strategy, and storytelling behind the world’s most irresistible brands.
Every week, we break down the moves, mistakes, and mechanics of businesses you know through sharp analysis, real-world case studies, and the kind of honest conversation the internet is usually too scared to have.
If you’re obsessed with branding, consumer psychology, influence, marketing, and the art of building a business people can’t stop talking about, you’re in the right place.
Big brains. Bigger opinions. Welcome to Smart Mouth.
Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship
From Basement Business to Sunless Industry Pioneer: Shonna Dexter's Story (Ep. 54)
In this episode, I welcome Shonna Dexter, a veteran of the sunless tanning industry, to share her inspiring entrepreneurial journey. Starting as a side gig in her basement, Shonna has grown her business, Recreating Rays, into two brick-and-mortar locations over the past 13 years.
She candidly discusses the trials and errors she faced, emphasizing her evolution, both personally and professionally. Shonna offers insights into money management for entrepreneurs, the importance of personal development, and her recent venture into mentoring and coaching. Her story is a testament to resilience, continuous growth, and the pursuit of a balanced life.
Connect with Shonna:
- On Instagram: @shonna.dexter
- Shonna's website
- Check out Recreating Rays
What You'll Hear:
01:51 Shonna's Journey: From Side Gig to Business Owner
07:23 The Turning Point: Mental Breakdown to Sobriety
12:32 Financial Lessons and Business Growth
21:49 Embracing the Uncomfortable in Business
26:37 Reevaluating Life and Business Post-COVID
29:03 Balancing Personal and Professional Growth
37:35 The Role of Personal Development in Business
40:59 Mentoring and Coaching for Business Growth
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
