The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
The 7 Hard Truths We Learned Scaling Our Business as a Couple
In this episode, I'm joined by my Daring Haus co-founder and partner, Mike Farneti, to candidly discuss the recent challenges we've faced while running our business - but trust us, there aren't your typical mistakes.
We're revealing the major whoopsies we've made, including poor communication, inconsistent marketing, unclear customer targeting, and neglecting our personal goals and business purpose.
Despite these setbacks, we share valuable lessons on the importance of customer-centric strategies, clear messaging, and aligning personal and business objectives.
Don't miss the upcoming changes to the podcast format, including Mike's addition as a regular co-host, and possibly a new podcast name. Tune in to learn from our journey and improve your own business approach.
What You'll Hear:
00:00 Introduction and Personal Update
00:32 Introducing Co-Founder Mike Farneti
01:34 Upcoming Changes to the Podcast
02:24 Seven Business Mistakes and Lessons
03:12 Communication Challenges as Co-Founders
08:09 Inconsistent Marketing and Messaging
15:17 The Importance of Clear Messaging
19:12 Understanding the Customer
22:37 Lessons from Corporate Career
23:33 Understanding Our Customer
24:42 Building a Business Asset
27:00 Finding Ideal Customers
32:09 The 3P Method
35:18 Emotional Positioning
42:02 Evolving with Purpose
43:00 Exciting Future Plans
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
