The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
Stop Spamming, Start Connecting: 3 Email Marketing Do's and Don'ts (Ep. 58)
In this episode, we're diving into email marketing, focusing on the top mistakes I see beauty, health, and wellness brands making that quietly sabotage sales and customer relationships. I discuss why email marketing still reigns supreme, the importance of owning your email list, and the power of consistent, relevant content.
I'll break down the three big mistakes: hard selling in every email, turning your emails into personal diaries, and being inconsistent. Tune in to learn how to plan campaigns, build intimacy, and create an unforgettable brand. Let's get into it!
00:00 Welcome to The Beauty of Influence
00:42 The Power of Email Marketing
03:58 Mistake #1: Hard Selling in Every Email
06:51 Mistake #2: Turning Emails into a Personal Diary
10:21 Mistake #3: Inconsistent Emailing
13:10 Wrapping Up and Final Thoughts
Free Resources:
- The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
