The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence
Brand Positioning Over Pretty Logos: The Key to Standing Out (Ep. 56)
In this episode the focus is a mini masterclass on brand positioning, exploring why it's more crucial than traditional branding. I'm sharing the truth about while visuals like logos and color palettes are important, they don't make a brand unforgettable.
The discussion dives deep into understanding brand identity versus brand reputation and introduces key concepts in positioning, like solving unique problems and standing out from competitors. Examples from Walmart, Target, Nike, and more illustrate successful brand positioning. The episode also outlines three steps to identify your unique position in the market: deeply understanding your customers, analyzing competitors to stand out, and defining a unique brand approach and story.
What You'll Hear:
00:24 The Shift from Branding to Positioning
02:57 The Importance of Unique Positioning
04:10 Common Mistakes in Branding
09:15 Understanding Your Customers Deeply
13:12 Analyzing Competition for Better Positioning
15:58 Crafting a Unique Brand Story
18:35 Evolving Your Brand Positioning
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
