Stripped Minds | Business, Leadership & Brand Strategy Unfiltered
Welcome to Stripped Minds, the podcast where bold thinkers get bare. Hosted by Sasha Fedunchak, brand strategist, founder, and unapologetic truth-teller, this show peels back the layers of business, leadership, and personal growth to explore what really drives success and what holds us back.
Each week, Sasha sits down with founders, creators, and thought leaders who aren’t afraid to get real about the messy, human side of building brands, leading teams, and living with purpose. From the psychology of influence and the evolution of modern leadership to motherhood, ambition, identity, and the performance culture we’re all trying to escape — nothing is off limits.
If you’re a visionary entrepreneur, creative leader, or curious mind who craves big talk over small talk, you’re in the right place. Because real power starts when we strip away the polish and get honest about what it actually takes to build something that lasts.
Stripped Minds | Business, Leadership & Brand Strategy Unfiltered
Brand Positioning Over Pretty Logos: The Key to Standing Out (Ep. 56)
In this episode the focus is a mini masterclass on brand positioning, exploring why it's more crucial than traditional branding. I'm sharing the truth about while visuals like logos and color palettes are important, they don't make a brand unforgettable.
The discussion dives deep into understanding brand identity versus brand reputation and introduces key concepts in positioning, like solving unique problems and standing out from competitors. Examples from Walmart, Target, Nike, and more illustrate successful brand positioning. The episode also outlines three steps to identify your unique position in the market: deeply understanding your customers, analyzing competitors to stand out, and defining a unique brand approach and story.
What You'll Hear:
00:24 The Shift from Branding to Positioning
02:57 The Importance of Unique Positioning
04:10 Common Mistakes in Branding
09:15 Understanding Your Customers Deeply
13:12 Analyzing Competition for Better Positioning
15:58 Crafting a Unique Brand Story
18:35 Evolving Your Brand Positioning
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
