The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
How to Transform Your Website into a Sales Powerhouse (My best tips & tricks!)
In this episode, Sasha dives into essential website design tips and strategies for small business owners. Whether you're DIY-ing your website or working with a developer, this episode covers the critical elements that can enhance website performance, from understanding good website practices, SEO, to the buyer's journey. Sasha also shares surprising announcements including new project openings at Daring Haus and a potential sister company focused on website design for the beauty, health, and wellness industry. Detailed examples of client successes and practical DIY tips make this episode a must-listen for anyone looking to optimize their website into an evergreen sales machine.
What You'll Hear Inside:
03:07 Surprise Announcement
07:52 The Importance of a Well-Designed Website
09:40 Understanding Your Customer and Competitors
12:27 SEO and Copywriting Strategies
16:57 Client Success Stories
22:03 Understanding Website Analytics
22:13 Impressive Click-Through Rates
23:36 Shopify Conversion Rates
24:32 Best Tips for Optimizing Your Website
25:15 SEO Insights and Misconceptions
27:36 Using SEMrush for Keyword Research
32:05 Importance of Navigation and Footer
34:55 Above the Fold Content Strategy
37:35 Effective Website Flow
41:22 Final Thoughts and Offers
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
