Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship
Welcome to Smart Mouth, the podcast for bold thinkers with bite.
Hosted by Sasha Fedunchak, brand strategist, creative director, serial founder and unapologetic smartmouth, this show goes deep into the psychology, strategy, and storytelling behind the world’s most irresistible brands.
Every week, we break down the moves, mistakes, and mechanics of businesses you know through sharp analysis, real-world case studies, and the kind of honest conversation the internet is usually too scared to have.
If you’re obsessed with branding, consumer psychology, influence, marketing, and the art of building a business people can’t stop talking about, you’re in the right place.
Big brains. Bigger opinions. Welcome to Smart Mouth.
Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship
The mistakes that nearly broke me: The year everything changed (Ep. 60)
This week’s episode is raw, unfiltered, and deeply personal.
Sasha pulls back the curtain on a year that changed everything—starting with the unexpected loss of her husband’s job just two weeks after their daughter was born. What followed was a season of survival, overcommitting, and trying to hold it all together while building a business, being a mother, and learning what it really means to trust yourself.
In this honest solo episode, Sasha shares:
- The truth about postpartum, pressure, and why her maternity leave didn’t exist
- The reactive decisions that led to burnout and misalignment
- A collaboration that went very wrong—and the $10K lesson it left behind
- Why she’s saying no to branding, websites, and marketing projects moving forward
- The real reason she’s rebuilding her reputation and brand from the inside out
- What clarity feels like now—and the bold next chapter for Daring Haus
If you’re navigating a pivot, feeling stuck in fight-or-flight, or questioning your next move—this episode is a permission slip to slow down, shift direction, and remember that you’re allowed to evolve.
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
