The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
The mistakes that nearly broke me: The year everything changed (Ep. 60)
This week’s episode is raw, unfiltered, and deeply personal.
Sasha pulls back the curtain on a year that changed everything—starting with the unexpected loss of her husband’s job just two weeks after their daughter was born. What followed was a season of survival, overcommitting, and trying to hold it all together while building a business, being a mother, and learning what it really means to trust yourself.
In this honest solo episode, Sasha shares:
- The truth about postpartum, pressure, and why her maternity leave didn’t exist
- The reactive decisions that led to burnout and misalignment
- A collaboration that went very wrong—and the $10K lesson it left behind
- Why she’s saying no to branding, websites, and marketing projects moving forward
- The real reason she’s rebuilding her reputation and brand from the inside out
- What clarity feels like now—and the bold next chapter for Daring Haus
If you’re navigating a pivot, feeling stuck in fight-or-flight, or questioning your next move—this episode is a permission slip to slow down, shift direction, and remember that you’re allowed to evolve.
Free Resources:
- The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
