Sasha discusses the potential pitfalls of hiring social media managers in 2024, arguing that focusing solely on platform-centric perspectives may not lead to the desired business growth. Instead, the speaker recommends investing in brand strategy, understanding the customer journey, and creating a robust marketing strategy. Providing a real-world example of a beauty service provider, Sasha emphasizes the need for investing in a graded product suite to solve customers' problems progressively.
The podcast also proposes thinking in terms of building communities rather than just getting likes or followers on social media platforms. Without a distinct brand, customer journey mapping, a broader marketing strategy, and the necessary systems, relying solely on social media management can potentially be a waste of money and time.
What you'll hear in the episode:
01:29 Why You Shouldn't Hire a Social Media Manager in 2024
01:57 The Problem with Platform Specific Specialists
03:22 The Importance of a Marketing Strategy
04:01 Understanding Your Business as an Organization
06:00 The Importance of Brand Differentiation
06:21 Understanding Your Customers and Their Needs
10:50 Customer Journey Mapping 101
15:26 Creating a Marketing Ecosystem
25:27 Don’t Start Messy - Get Strategic!
Connect with Sasha:
Sasha discusses the potential pitfalls of hiring social media managers in 2024, arguing that focusing solely on platform-centric perspectives may not lead to the desired business growth. Instead, the speaker recommends investing in brand strategy, understanding the customer journey, and creating a robust marketing strategy. Providing a real-world example of a beauty service provider, Sasha emphasizes the need for investing in a graded product suite to solve customers' problems progressively.
The podcast also proposes thinking in terms of building communities rather than just getting likes or followers on social media platforms. Without a distinct brand, customer journey mapping, a broader marketing strategy, and the necessary systems, relying solely on social media management can potentially be a waste of money and time.
What you'll hear in the episode:
01:29 Why You Shouldn't Hire a Social Media Manager in 2024
01:57 The Problem with Platform Specific Specialists
03:22 The Importance of a Marketing Strategy
04:01 Understanding Your Business as an Organization
06:00 The Importance of Brand Differentiation
06:21 Understanding Your Customers and Their Needs
10:50 Customer Journey Mapping 101
15:26 Creating a Marketing Ecosystem
25:27 Don’t Start Messy - Get Strategic!
Connect with Sasha: