The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
The Power of Vulnerability in Your Content
In this episode of Daring Made, Sasha reflects on an unexpectedly popular post about personal vulnerabilities and fears. Sharing relatable experiences, from the pressure to slow down due to motherhood to feeling like a failure despite success, struck an unexpected chord with the her followers.
Check out the post here.
Sasha delves into the lessons learned from the post, emphasizing the importance of showing up as a human in business and connecting with people on a deeper level.
Drawing on coaching and personal development insights, the episode explores moving forward despite insecurities, embracing imperfections, and the difference between therapy and coaching. Ultimately, it highlights the significance of being authentic and how sharing personal challenges can foster connection and make the storyteller and the audience the heroes of the narrative.
What You'll Hear:
01:13 The Unexpected Impact of Sharing Personal Experiences
05:27 The Power of Vulnerability and Authenticity
07:40 The Journey of Self-Healing and Acceptance
11:11 The Role of Human Connection in Marketing
13:36 The Balance Between Personal and Professional in Content Creation
17:09 Conclusion and Looking Forward to the Next Season
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
