Daring Made

Marketing Strategy for Small Businesses in 2024 with Kalee Murrin

Sasha Fedunchak Season 1 Episode 26

In this episode, Sasha chats with marketing strategist Kalee Murrin of Sonder Social. Kalee, with nine years of experience including a corporate background and her entrepreneurial journey starting in October 2020, discusses the dynamics of social media marketing, the transition from corporate to owning her agency, and the importance of a comprehensive and strategic approach to marketing for businesses.

She addresses common misconceptions and emphasizes the need for businesses to focus on a few specific marketing activities to avoid feeling overwhelmed.

Kalee also gives advice on how small business owners can successfully market their businesses in 2024. The conversation reveals that effective marketing requires understanding one’s audience, leveraging ethical strategies, committing to long-term efforts, and focusing on brand awareness and customer journey more than immediate sales.

Connect with Kalee:
https://sondersocial.co
@SonderSocialAgency on Instagram

What You’ll Hear:
 01:01 Understanding the Role of a Marketing Strategist 
02:40 The Importance of Comprehensive Marketing Strategy 
03:51 The Misconceptions and Realities of Online Marketing 
04:22 Effective Marketing Strategies for Small Businesses 
10:22 The Importance of Budget in Marketing 
28:40 The Evolution of Sonder Social 
35:49 Final Thoughts and Advice for Small Business Owners

Connect with Sasha:

People on this episode