The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Empowering the Queer Community through Esthetics with Jenna Leigh Kapitan (033)
In this episode of Daring Made, Sasha sits down with Jenna Leigh Kapitan, owner and esthetician of Beyond the Binary by Jenna Leigh Skin, and host of The Emo Entrepreneur podcast.
Jenna shares her inspiring journey of establishing her business, which serves the queer community with full body waxing, skin treatments, and scar revision. Listen as Jenna discusses her early struggles, the impact of her unique branding, the importance of authenticity, and her dedication to creating an inclusive and supportive environment.
Jenna also touches on her personal development, resilience, and plans for future growth, including community involvement and educational initiatives.
Connect with Jenna:
Instagram: @jennaleighskin
The Emo Entrepreneur Podcast
Instagram: @theemoentrepreneur
Listen to The Emo Entrepreneur on Spotify: https://spotify.app.link/xq8Wl2h0MJb?fbclid=PAZXh0bgNhZW0CMTEAAaaVZ3-3w02YqUV1oMmIKzC1l8FfuwyN_TucN5bb_Jve8mQuGx8Gnf7w-Cg_aem_AVVhBBSAR5ydxMZOuup1mjdMC3J1I34IyaUUo1psDGEeTzwXyesvUezklda__eTTQrRNMmPHJsJLJU2s6Z85RGbf&_p=c71429c69c1c65f2e0038ff9ed
What You’ll Hear
01:03 Jenna's Early Business Journey
10:03 Building a Unique Brand and Community
20:26 Visual Branding Transformation
29:43 Creating a Safe Space for Clients
32:36 Entrepreneurship Challenges and Wins
38:06 Future Plans and Aspirations
44:17 Final Thoughts and Contact Information
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
