Daring Made

Future-Proof Your Business: Trademarking with Chandler J of Lethal Legal (036)

Sasha Fedunchak Season 2 Episode 36

In this episode of Daring Made, we’re thrilled to welcome Chandler J, a fierce intellectual property attorney and founder of Lethal Legal. Chandler shares her journey from traditional law to starting her own innovative firm, Lethal Legal, and discusses the importance of trademarking and intellectual property protection for entrepreneurs. She provides valuable insights on the steps to take when building and protecting a brand, including the pitfalls of using document preparation companies like LegalZoom versus working with a specialized IP attorney. Chandler also emphasizes the importance of treating legal protection as a crucial part of building long-term wealth and legacy. This episode is packed with actionable advice and real-life examples, making it essential listening for any business owner looking to safeguard their brand.

Connect with Chandler:
Instagram: @lawyerchandlerj
Threads: @lawyerchandlerj
LinkedIn: Chandler
https://yourlethallegal.com/

Get her FREE Lethal Guide To Legal Success, 70+ page e-book here.

What’ You’ll Hear: 
01:44 Chandler J's Background and Career Beginnings 
03:46 The Evolution from Chandler J Law to Lethal Legal 
05:46 Importance of Trademarking for Business Owners 
08:34 Trademarking Process and Challenges 
13:40 Real-Life Trademarking Success Stories 
22:04 Proactive vs. Reactive Trademarking 
24:18 The Importance of Brand Equity 
24:43 Navigating Trademarks and Prioritizing Assets 
30:38 The Pitfalls of DIY Trademarking 
37:06 Building a Unique Legal Brand

Connect with Sasha:

People on this episode