The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
How to win more customers: Learn to speak directly to them
In this episode, Sasha discusses a revolutionary approach in branding — positioning your clients as the heroes of their own stories. Learn why shifting focus from your brand to your clients' journeys is crucial, and discover practical strategies to genuinely connect with your audience. Plus, stay tuned for our upcoming deep dives into brand archetypes and buyer types!
Show Notes:
- Introduction: Sasha sets the stage for a common dilemma among entrepreneurs: Is your brand speaking more about you or your clients? It's time for a shift in narrative!
- The Ego Trap:
- Your brand should narrate your clients' success stories, not just your autobiography.
- Authenticity matters, but it should be about serving your clients, not showcasing your life.
- Cracking the Client Code:
- Deep dive into your clients' psyche—understand their needs, desires, and pain points.
- Speak their language: Craft messages that resonate, addressing specific problems with empathy.
- Tailor your approach: Like a concert catered to fans, your brand should perform in harmony with your clients' tastes.
- Your Solution in Their Story:
- Present your product/service as the ultimate tool in their life's journey.
- Highlight clear, personalized benefits that address their unique challenges.
- Social Media Mastery:
- Engagement is key: Interact genuinely, ask questions, and be present.
- Provide value in your content: Share insights, success stories, and relatable narratives.
- Celebrate your clients: Feature their successes and testimonials.
- Be transparent: Showcase the effort behind your solutions, focusing on their needs.
- The Power of Feedback:
- Embrace adaptability: Your brand is dynamic, so listen to your audience and evolve.
- Consistency wins: Maintain your efforts in engaging, understanding, and growing with your audience.
Up Next on Daring Made: Stay tuned as we explore brand archetypes and buyer types in our upcoming episodes! Understanding these will streamline your marketing efforts, helping you connect more deeply with your target audience.
Loved this episode? Make sure to subscribe to Daring Made for more insightful episodes, and don’t forget to rate and review us! Let’s make branding daring together!
Free Resources:
- The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
