The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence
The 4 Buyer Types as Female Musicians
Episode Summary: In today's episode, we dive into the fascinating world of buyer personalities, exploring the four primary buyer types: Assertive, Amiable, Expressive, and Analytical. Learn why a one-size-fits-all approach in marketing is a myth and how tailoring your messaging to specific buyer types can supercharge your connection with them.
Key Takeaways:
- Understanding Buyer Types: Unpacking why identifying and speaking to specific buyer personalities is essential for resonating with your target audience.
- Personal Experience: Sasha shares a story about a mismatched client interaction that highlights the importance of knowing your buyer's type.
- Celebrity Analogies: Making buyer types more relatable by associating them with well-known female musicians:
- Assertive Buyer: Think Beyoncé's forward-thinking nature and Carbi B's assertiveness.
- Amiable Buyer: Channel Taylor Swift's relationship-building and Adele's heartfelt connections.
- Expressive Buyer: Dive into Lady Gaga's vibrant creativity and Lizzo's dynamic performances.
- Analytical Buyer: Reflect on Alicia Keys' introspective tunes and H.E.R.'s contemplative narratives.
- Precision in Marketing: Emphasizing the importance of focusing marketing efforts to effectively resonate with your primary buyer type.
Closing Thought: Tailored marketing is all about resonance. Identify your audience's primary buyer type, craft messages that speak directly to them, and watch your brand truly connect.
Links & Resources:
- Check out previous episodes for more insights on brand building.
- Join the conversation: Which celebrity analogy resonated with you the most?
- Head to our website to take the FREE quiz to learn what buyer type you are.
Stay tuned for more actionable insights and branding strategies on Daring Made. Don't forget to subscribe and share with fellow entrepreneurs!
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
