The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand that turns heads and builds legacies.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in the beauty, health, and wellness industries. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and an honest account of balancing ambition with motherhood and multiple businesses.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
The Genius Marketing Strategy Behind Shop Daring
In this episode of Daring Made, I’m giving you the BTS reasons behind launching the Daring Made shop, and its function in embodying the values of a community and serving as a representation of female founders and daring women. I’m spilling all of the strategic decisions behind the launch and how it functions as a long-term goal of brand building. I also get a little vulnerable in telling you about my new 'millions era' mindset and the role it plays in the designs chosen for the apparel.
Finally, I give you all the strategic plans to build up the website shopdaring.com and make it an additional revenue generator for us this year.
Get 10% off your daring threads with the code DARINGPOV at shopdaring.com.
00:41 The Launch of Daring Made Shop
01:46 The Purpose Behind the Apparel
01:59 The Concept of Community and Branding
07:38 The Symbolism in the Apparel
07:52 The Meaning of 'Millions Era'
11:33 The Strategy Behind the Separate Website
14:05 The Long-Term Goals and Vision
15:44 Personal Goals and Reflections
Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
- Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media
