Daring Made
Tired of the same old cookie-cutter business advice that keeps you stuck? It’s time to shift the narrative. I’m Sasha Fedunchak—former corporate exec, serial founder, mom of two, and your host here at Daring Made. Every week, we throw out the rulebook and dive deep into what it really takes to build a magnetic brand and a thriving business. From bold marketing strategies and influence psychology to mindset mastery and the real stories behind motherhood and entrepreneurship—this is where ambition meets action. No fluff, just daring ideas and the real talk you crave.
Daring Made
The Genius Marketing Strategy Behind Shop Daring
In this episode of Daring Made, I’m giving you the BTS reasons behind launching the Daring Made shop, and its function in embodying the values of a community and serving as a representation of female founders and daring women. I’m spilling all of the strategic decisions behind the launch and how it functions as a long-term goal of brand building. I also get a little vulnerable in telling you about my new 'millions era' mindset and the role it plays in the designs chosen for the apparel.
Finally, I give you all the strategic plans to build up the website shopdaring.com and make it an additional revenue generator for us this year.
Get 10% off your daring threads with the code DARINGPOV at shopdaring.com.
00:41 The Launch of Daring Made Shop
01:46 The Purpose Behind the Apparel
01:59 The Concept of Community and Branding
07:38 The Symbolism in the Apparel
07:52 The Meaning of 'Millions Era'
11:33 The Strategy Behind the Separate Website
14:05 The Long-Term Goals and Vision
15:44 Personal Goals and Reflections
Connect with Sasha:
- Hang out with Sasha: @sashafedunchak
- Work with Sasha: daringhaus.com
