Daring Made
Tired of the same old cookie-cutter business advice that keeps you stuck? It’s time to shift the narrative. I’m Sasha Fedunchak—former corporate exec, serial founder, mom of two, and your host here at Daring Made. Every week, we throw out the rulebook and dive deep into what it really takes to build a magnetic brand and a thriving business. From bold marketing strategies and influence psychology to mindset mastery and the real stories behind motherhood and entrepreneurship—this is where ambition meets action. No fluff, just daring ideas and the real talk you crave.
Daring Made
Why your personality is hurting your business
On this spicy episode, Sasha goes off the cuff and discusses the pros and cons of inserting personality into marketing strategies and businesses. She counters the common belief of personality being key for success and client attraction in business.
The TL;DR? Focusing too much on personality can limit growth, make scaling difficult, and even potentially harm mental health. Instead of leveraging personality, she advises listeners to focus on solving their customers' problems and catering to their desires, since ultimately they are what matter most in running a business.
What you’ll hear:
03:02 The Misconception of Personality in Business
03:47 The Pitfalls of Relying on Personality
06:33 The Emotional Impact of Tying Business to Personality
09:26 The Importance of Solving Customer Problems 1
4:22 Understanding Your Customer's Desires
17:09 The Role of Personality in Branding
Connect with Sasha:
- Hang out with Sasha: @sashafedunchak
- Work with Sasha: daringhaus.com
