The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence
Why your personality is hurting your business
On this spicy episode, Sasha goes off the cuff and discusses the pros and cons of inserting personality into marketing strategies and businesses. She counters the common belief of personality being key for success and client attraction in business.
The TL;DR? Focusing too much on personality can limit growth, make scaling difficult, and even potentially harm mental health. Instead of leveraging personality, she advises listeners to focus on solving their customers' problems and catering to their desires, since ultimately they are what matter most in running a business.
What you’ll hear:
03:02 The Misconception of Personality in Business
03:47 The Pitfalls of Relying on Personality
06:33 The Emotional Impact of Tying Business to Personality
09:26 The Importance of Solving Customer Problems 1
4:22 Understanding Your Customer's Desires
17:09 The Role of Personality in Branding
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
