Stripped Minds | Business, Leadership & Brand Strategy Unfiltered
Welcome to Stripped Minds, the podcast where bold thinkers get bare. Hosted by Sasha Fedunchak, brand strategist, founder, and unapologetic truth-teller, this show peels back the layers of business, leadership, and personal growth to explore what really drives success and what holds us back.
Each week, Sasha sits down with founders, creators, and thought leaders who aren’t afraid to get real about the messy, human side of building brands, leading teams, and living with purpose. From the psychology of influence and the evolution of modern leadership to motherhood, ambition, identity, and the performance culture we’re all trying to escape — nothing is off limits.
If you’re a visionary entrepreneur, creative leader, or curious mind who craves big talk over small talk, you’re in the right place. Because real power starts when we strip away the polish and get honest about what it actually takes to build something that lasts.
Stripped Minds | Business, Leadership & Brand Strategy Unfiltered
How to make selling easier: Make content that speaks to your customer
In this episode, Sasha addresses a listener's question about how to reach customers in a more direct and meaningful way.
You’ll learn actionable tips for quick and effective market research, learning to speak the customer's language, and uncovering their deeper needs and wants.
Sasha provides examples from different industries (spray tanning, brand photography, and dentistry) demonstrating how businesses can make their customers feel seen and heard, and subsequently build trust.
Sasha encourages listeners to use features like Instagram polls, email feedback, and direct Q&A with clients to gather crucial information about their experiences and aspirations.
What you’ll hear:
00:00 Introduction and Listener's Question
01:24 The Challenge of Speaking Directly to Your Customer
04:15 How to Get Information from Your Customers
10:11 Examples of Speaking Directly to Your Customers
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
