Daring Made
Tired of the same old cookie-cutter business advice that keeps you stuck? It’s time to shift the narrative. I’m Sasha Fedunchak—former corporate exec, serial founder, mom of two, and your host here at Daring Made. Every week, we throw out the rulebook and dive deep into what it really takes to build a magnetic brand and a thriving business. From bold marketing strategies and influence psychology to mindset mastery and the real stories behind motherhood and entrepreneurship—this is where ambition meets action. No fluff, just daring ideas and the real talk you crave.
Daring Made
How to make selling easier: Make content that speaks to your customer
In this episode, Sasha addresses a listener's question about how to reach customers in a more direct and meaningful way.
You’ll learn actionable tips for quick and effective market research, learning to speak the customer's language, and uncovering their deeper needs and wants.
Sasha provides examples from different industries (spray tanning, brand photography, and dentistry) demonstrating how businesses can make their customers feel seen and heard, and subsequently build trust.
Sasha encourages listeners to use features like Instagram polls, email feedback, and direct Q&A with clients to gather crucial information about their experiences and aspirations.
What you’ll hear:
00:00 Introduction and Listener's Question
01:24 The Challenge of Speaking Directly to Your Customer
04:15 How to Get Information from Your Customers
10:11 Examples of Speaking Directly to Your Customers
Connect with Sasha:
- Hang out with Sasha: @sashafedunchak
- Work with Sasha: daringhaus.com
