Daring Made
Sick of the same old fluffy business advice that gets you nowhere? It’s time for a serious shift. Join former Global Marketing Director and serial founder Sasha Fedunchak every week as we throw out the rulebook and get real about building a thriving business. From disruptive marketing tactics and sales psychology to bold brand building and strategic growth—you’re in for no-nonsense tips, daring ideas, and kickass stories from founders who’ve been there. Ready to level up? Hit play now.
Daring Made
How to make selling easier: Make content that speaks to your customer
In this episode, Sasha addresses a listener's question about how to reach customers in a more direct and meaningful way.
You’ll learn actionable tips for quick and effective market research, learning to speak the customer's language, and uncovering their deeper needs and wants.
Sasha provides examples from different industries (spray tanning, brand photography, and dentistry) demonstrating how businesses can make their customers feel seen and heard, and subsequently build trust.
Sasha encourages listeners to use features like Instagram polls, email feedback, and direct Q&A with clients to gather crucial information about their experiences and aspirations.
What you’ll hear:
00:00 Introduction and Listener's Question
01:24 The Challenge of Speaking Directly to Your Customer
04:15 How to Get Information from Your Customers
10:11 Examples of Speaking Directly to Your Customers
Connect with Sasha:
- Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free
- Hang out with Sasha: @sashafedunchak
- Work with Sasha: daringhaus.com