The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
How to create content that converts on Instagram
In this episode, Sasha talks about how to create content that converts on Instagram using the FREE resource provided by Daring Made, The Profitable Post Playbook.
Get it now here: https://daring-made.myflodesk.com/profitablepost
Despite high views or followers on content, people find themselves stuck on the content creation hamster wheel and struggle to translate their work into actual sales or bookings. The Playbook addresses this issue by teaching users how to create content strategies around their customer. It contains a guide, walkthrough questions, a notion template and mini training video, alongside 60 Canva templates. The notion planner and mini training video helps to organize specific content pillars and the Canva templates guide business owners on several Instagram strategies.
Through authentic examples of her own businesses, Sasha illustrates that the secret behind successful ventures isn't just selling a product or service, but creating a connection and relevance to the customer's needs. Sasha also emphasizes the need for businesses to align their marketing strategies with customer-centric approaches, encouraging their audiences to become part of a movement that resonates with their personal ambitions.
What you’ll hear:
01:38 The Importance of Speaking Directly to Your Customer
02:23 Inside the Profitable Post Playbook: A Comprehensive Guide
02:52 The Power of a Customer-Centric Content Strategy
05:31 The Common Mistakes Business Owners Make on Instagram
07:32 My Personal Journey to Success: Leveraging Social Media
09:19 The Profitable Post Playbook: Your First Step to Success
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
