The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand that turns heads and builds legacies.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in the beauty, health, and wellness industries. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and an honest account of balancing ambition with motherhood and multiple businesses.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
Marketing Strategy for Small Businesses in 2024 with Kalee Murrin
In this episode, Sasha chats with marketing strategist Kalee Murrin of Sonder Social. Kalee, with nine years of experience including a corporate background and her entrepreneurial journey starting in October 2020, discusses the dynamics of social media marketing, the transition from corporate to owning her agency, and the importance of a comprehensive and strategic approach to marketing for businesses.
She addresses common misconceptions and emphasizes the need for businesses to focus on a few specific marketing activities to avoid feeling overwhelmed.
Kalee also gives advice on how small business owners can successfully market their businesses in 2024. The conversation reveals that effective marketing requires understanding one’s audience, leveraging ethical strategies, committing to long-term efforts, and focusing on brand awareness and customer journey more than immediate sales.
Connect with Kalee:
https://sondersocial.co
@SonderSocialAgency on Instagram
What You’ll Hear:
01:01 Understanding the Role of a Marketing Strategist
02:40 The Importance of Comprehensive Marketing Strategy
03:51 The Misconceptions and Realities of Online Marketing
04:22 Effective Marketing Strategies for Small Businesses
10:22 The Importance of Budget in Marketing
28:40 The Evolution of Sonder Social
35:49 Final Thoughts and Advice for Small Business Owners
Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
- Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media
