Daring Made
Tired of the same old cookie-cutter business advice that keeps you stuck? It’s time to shift the narrative. I’m Sasha Fedunchak—former corporate exec, serial founder, mom of two, and your host here at Daring Made. Every week, we throw out the rulebook and dive deep into what it really takes to build a magnetic brand and a thriving business. From bold marketing strategies and influence psychology to mindset mastery and the real stories behind motherhood and entrepreneurship—this is where ambition meets action. No fluff, just daring ideas and the real talk you crave.
Daring Made
Marketing Strategy for Small Businesses in 2024 with Kalee Murrin
In this episode, Sasha chats with marketing strategist Kalee Murrin of Sonder Social. Kalee, with nine years of experience including a corporate background and her entrepreneurial journey starting in October 2020, discusses the dynamics of social media marketing, the transition from corporate to owning her agency, and the importance of a comprehensive and strategic approach to marketing for businesses.
She addresses common misconceptions and emphasizes the need for businesses to focus on a few specific marketing activities to avoid feeling overwhelmed.
Kalee also gives advice on how small business owners can successfully market their businesses in 2024. The conversation reveals that effective marketing requires understanding one’s audience, leveraging ethical strategies, committing to long-term efforts, and focusing on brand awareness and customer journey more than immediate sales.
Connect with Kalee:
https://sondersocial.co
@SonderSocialAgency on Instagram
What You’ll Hear:
01:01 Understanding the Role of a Marketing Strategist
02:40 The Importance of Comprehensive Marketing Strategy
03:51 The Misconceptions and Realities of Online Marketing
04:22 Effective Marketing Strategies for Small Businesses
10:22 The Importance of Budget in Marketing
28:40 The Evolution of Sonder Social
35:49 Final Thoughts and Advice for Small Business Owners
Connect with Sasha:
- Hang out with Sasha: @sashafedunchak
- Work with Sasha: daringhaus.com
