The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Marketing Strategy for Small Businesses in 2024 with Kalee Murrin
In this episode, Sasha chats with marketing strategist Kalee Murrin of Sonder Social. Kalee, with nine years of experience including a corporate background and her entrepreneurial journey starting in October 2020, discusses the dynamics of social media marketing, the transition from corporate to owning her agency, and the importance of a comprehensive and strategic approach to marketing for businesses.
She addresses common misconceptions and emphasizes the need for businesses to focus on a few specific marketing activities to avoid feeling overwhelmed.
Kalee also gives advice on how small business owners can successfully market their businesses in 2024. The conversation reveals that effective marketing requires understanding one’s audience, leveraging ethical strategies, committing to long-term efforts, and focusing on brand awareness and customer journey more than immediate sales.
Connect with Kalee:
https://sondersocial.co
@SonderSocialAgency on Instagram
What You’ll Hear:
01:01 Understanding the Role of a Marketing Strategist
02:40 The Importance of Comprehensive Marketing Strategy
03:51 The Misconceptions and Realities of Online Marketing
04:22 Effective Marketing Strategies for Small Businesses
10:22 The Importance of Budget in Marketing
28:40 The Evolution of Sonder Social
35:49 Final Thoughts and Advice for Small Business Owners
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
