Daring Made
Sick of the same old fluffy business advice that gets you nowhere? It’s time for a serious shift. Join former Global Marketing Director and serial founder Sasha Fedunchak every week as we throw out the rulebook and get real about building a thriving business. From disruptive marketing tactics and sales psychology to bold brand building and strategic growth—you’re in for no-nonsense tips, daring ideas, and kickass stories from founders who’ve been there. Ready to level up? Hit play now.
Daring Made
Marketing Strategy for Small Businesses in 2024 with Kalee Murrin
In this episode, Sasha chats with marketing strategist Kalee Murrin of Sonder Social. Kalee, with nine years of experience including a corporate background and her entrepreneurial journey starting in October 2020, discusses the dynamics of social media marketing, the transition from corporate to owning her agency, and the importance of a comprehensive and strategic approach to marketing for businesses.
She addresses common misconceptions and emphasizes the need for businesses to focus on a few specific marketing activities to avoid feeling overwhelmed.
Kalee also gives advice on how small business owners can successfully market their businesses in 2024. The conversation reveals that effective marketing requires understanding one’s audience, leveraging ethical strategies, committing to long-term efforts, and focusing on brand awareness and customer journey more than immediate sales.
Connect with Kalee:
https://sondersocial.co
@SonderSocialAgency on Instagram
What You’ll Hear:
01:01 Understanding the Role of a Marketing Strategist
02:40 The Importance of Comprehensive Marketing Strategy
03:51 The Misconceptions and Realities of Online Marketing
04:22 Effective Marketing Strategies for Small Businesses
10:22 The Importance of Budget in Marketing
28:40 The Evolution of Sonder Social
35:49 Final Thoughts and Advice for Small Business Owners
Connect with Sasha:
- Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free
- Hang out with Sasha: @sashafedunchak
- Work with Sasha: daringhaus.com