The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand that turns heads and builds legacies.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in the beauty, health, and wellness industries. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
Here, we’re not just talking business—we’re talking about your business: how to make marketing intuitive, influence irresistible, and growth inevitable. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and an honest account of balancing ambition with motherhood and multiple businesses.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
Mistakes & lessons learned from our first Daring Haus launch (029)
This episode of Daring Made features Mike Farneti, CFO and head of business performance at Daring Haus, who returns to discuss with Sasha the lessons learned from the initial relaunch of their business.
Mike brings a wealth of experience from both the corporate finance world and as a small business owner. The conversation delves into the challenges and insights gained from trying to balance business growth with personal life, especially with young children and evolving personal goals.
Sasha and Mike candidly share the mistakes made during Daring Haus's initial launch, emphasizing the importance of being true to one's vision and ensuring that the business supports personal goals rather than becoming a burden. The relaunch focuses on simplifying their message to help entrepreneurs make their business work harder so they don't have to, aligning Daring Haus closer to the needs of its target clients.
This episode also explores the synergy of combining creative and financial expertise to support small business owners in meaningful ways.
What You’ll Hear:
00:58 The Journey of Daring Haus: From Mistakes to Lessons Learned
02:10 Relaunching Daring Haus: A New Direction and Vision
03:12 Real Talk: The Challenges and Triumphs of Entrepreneurship
07:28 Rebranding and Refocusing: The Evolution of Daring Haus
11:40 Embracing Authenticity: Aligning Business with Personal Goals
26:42 Looking Ahead: Future Plans and Masterclass Announcement
Check out our new branding and website: www.daringhaus.com
Sign up for the FREE Masterclass - 5 Ways to Boost Profit by 50% in 90 Days: https://sashafedunchak.myflodesk.com/udl7w7sklw
Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
- Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media
