Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship
Welcome to Smart Mouth, the podcast for bold thinkers with bite.
Hosted by Sasha Fedunchak, brand strategist, creative director, serial founder and unapologetic smartmouth, this show goes deep into the psychology, strategy, and storytelling behind the world’s most irresistible brands.
Every week, we break down the moves, mistakes, and mechanics of businesses you know through sharp analysis, real-world case studies, and the kind of honest conversation the internet is usually too scared to have.
If you’re obsessed with branding, consumer psychology, influence, marketing, and the art of building a business people can’t stop talking about, you’re in the right place.
Big brains. Bigger opinions. Welcome to Smart Mouth.
Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship
The HAM + Cheese Method for Predictable Revenue + Rest in Your Business (030)
In the first mini masterclass of season two, host Sasha introduces the 'HAM and Cheese' method to manage business seasonality and stabilize revenue.
Sasha explains how to predict and plan for varying business months by understanding fixed and variable costs. Through this metaphor, she advises entrepreneurs to push hard during 'HAM' months while allowing for flexibility during 'Swiss cheese' months with natural gaps.
This approach helps entrepreneurs align their revenue goals with personal well-being, avoiding burnout, and creating a well-oiled business machine.
Sasha also highlights the importance of working with financial experts like Daring Haus CFO Mike Farneti to model and predict finances effectively.
What You’ll Hear:
00:27 What is the Ham and Cheese Method
02:44 Applying Ham and Cheese to Business Planning
10:46 Predicting Revenue, Enjoying More Rest
16:54 The Power of Your Money Mindset
Book a FREE 30-min consultation with Daring Haus CFO Mike Farneti:
https://daringhaus.hbportal.co/schedule/66439bbbf4a90a00256ec89c
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
