Daring Made
Sick of the same old fluffy business advice that gets you nowhere? It’s time for a serious shift. Join former Global Marketing Director and serial founder Sasha Fedunchak every week as we throw out the rulebook and get real about building a thriving business. From disruptive marketing tactics and sales psychology to bold brand building and strategic growth—you’re in for no-nonsense tips, daring ideas, and kickass stories from founders who’ve been there. Ready to level up? Hit play now.
Daring Made
The HAM + Cheese Method for Predictable Revenue + Rest in Your Business (030)
In the first mini masterclass of season two, host Sasha introduces the 'HAM and Cheese' method to manage business seasonality and stabilize revenue.
Sasha explains how to predict and plan for varying business months by understanding fixed and variable costs. Through this metaphor, she advises entrepreneurs to push hard during 'HAM' months while allowing for flexibility during 'Swiss cheese' months with natural gaps.
This approach helps entrepreneurs align their revenue goals with personal well-being, avoiding burnout, and creating a well-oiled business machine.
Sasha also highlights the importance of working with financial experts like Daring Haus CFO Mike Farneti to model and predict finances effectively.
What You’ll Hear:
00:27 What is the Ham and Cheese Method
02:44 Applying Ham and Cheese to Business Planning
10:46 Predicting Revenue, Enjoying More Rest
16:54 The Power of Your Money Mindset
Book a FREE 30-min consultation with Daring Haus CFO Mike Farneti:
https://daringhaus.hbportal.co/schedule/66439bbbf4a90a00256ec89c
Connect with Sasha:
- Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free
- Hang out with Sasha: @sashafedunchak
- Work with Sasha: daringhaus.com