The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
SEO for Small Businesses with Caitlin Christensen (031)
In this episode of Daring Made, Sasha brings on Caitlin Christensen of Creative SEO Coach, a trusted SEO expert, to discuss the intricacies of Search Engine Optimization (SEO).
Caitlin shares her journey of transitioning from graphic design to becoming an SEO specialist, particularly for the Showit platform, and how she identified gaps in the market.
The conversation delves into the importance of SEO, common misconceptions, and practical advice to help businesses use SEO effectively. Caitlin highlights the significance of backlinks, technical SEO, and ongoing content updates.
The episode also introduces Caitlin’s Blogging 101 course and the 7-Day SEO Intensive service, designed to set up businesses for long-term SEO success.
Connect with Caitlin:
Instagram: @creative_seo_coach
Website: https://creativeseocoach.com/
Get $50 off Caitlin’s SEO course with the code “Blogging50”: https://creativeseocoach.com/blogging-101
Let's create your website: https://daringhaus.com
What You’ll Hear:
01:02 Caitlin's Journey into SEO
07:42 Understanding SEO Basics
18:26 SEO Strategies and Best Practices
28:59 The Role of Backlinks in SEO
37:04 SEO as a Long-Term Investment
41:05 The Value of Blogging for SEO
52:01 The 7-Day SEO Intensive
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
