The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
The difference between branding, marketing and sales for small businesses (034)
In this jam-packed episode, we're diving into a mini masterclass on the crucial differences between branding, marketing, and sales for your small business. Discover why simply posting on Instagram isn't enough, and learn how each element plays its own unique role in your business growth.
We'll explore real-life examples from my first business, Vacay Beauty, and client experiences, sharing actionable strategies to help you thrive. Grab your notebook, and get ready to take some empowering notes on turning a strong brand identity into effective marketing and successful sales.
What you’ll hear:
02:08 Understanding Branding
06:18 Diving into Marketing
15:55 Mastering Sales Strategies
23:18 Recap and Final Thoughts
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
