The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
From Side Hustle to Six Figures: Dezirae Sepesi's Spray Tan Success Story (035)
In this episode, join us for an inspiring conversation with Dezirae Sepesi, a beauty entrepreneur and founder of Dezirable Tanz in Knoxville, Tennessee. Dezirae shares her powerful journey of transforming a simple side hustle into a thriving six-figure spray tanning business. She discusses her humble beginnings, the challenges she faced with money management, and how she grew her brand organically on social media. Learn about her effective marketing strategies, the importance of setting boundaries, and the empowering experience of training others in the spray tanning industry. Dezirae’s candid reflections and practical advice are sure to inspire anyone looking to take their business to the next level.
What you'll hear:
00:00 Welcome and Introduction
00:18 Meet Dezirae Sepsi: Beauty Entrepreneur
00:49 Dezirae's Journey: From Humble Beginnings to Success
02:07 Challenges and Realities of Entrepreneurship
05:17 The Start of Dezirable Tanz
09:28 Building a Brand and Setting Boundaries
13:36 Social Media Strategy and Personal Growth
17:02 Future Plans and Seeking Balance
23:41 Advice for Aspiring Entrepreneurs
29:19 Training and Empowering Others
Connect with Dezirae:
@dezi.sepesi
@dezirabletanz
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
