Daring Made
Tired of the same old cookie-cutter business advice that keeps you stuck? It’s time to shift the narrative. I’m Sasha Fedunchak—former corporate exec, serial founder, mom of two, and your host here at Daring Made. Every week, we throw out the rulebook and dive deep into what it really takes to build a magnetic brand and a thriving business. From bold marketing strategies and influence psychology to mindset mastery and the real stories behind motherhood and entrepreneurship—this is where ambition meets action. No fluff, just daring ideas and the real talk you crave.
Daring Made
Future-Proof Your Business: Trademarking with Chandler J of Lethal Legal (036)
In this episode of Daring Made, we’re thrilled to welcome Chandler J, a fierce intellectual property attorney and founder of Lethal Legal. Chandler shares her journey from traditional law to starting her own innovative firm, Lethal Legal, and discusses the importance of trademarking and intellectual property protection for entrepreneurs. She provides valuable insights on the steps to take when building and protecting a brand, including the pitfalls of using document preparation companies like LegalZoom versus working with a specialized IP attorney. Chandler also emphasizes the importance of treating legal protection as a crucial part of building long-term wealth and legacy. This episode is packed with actionable advice and real-life examples, making it essential listening for any business owner looking to safeguard their brand.
Connect with Chandler:
Instagram: @lawyerchandlerj
Threads: @lawyerchandlerj
LinkedIn: Chandler
https://yourlethallegal.com/
Get her FREE Lethal Guide To Legal Success, 70+ page e-book here.
What’ You’ll Hear:
01:44 Chandler J's Background and Career Beginnings
03:46 The Evolution from Chandler J Law to Lethal Legal
05:46 Importance of Trademarking for Business Owners
08:34 Trademarking Process and Challenges
13:40 Real-Life Trademarking Success Stories
22:04 Proactive vs. Reactive Trademarking
24:18 The Importance of Brand Equity
24:43 Navigating Trademarks and Prioritizing Assets
30:38 The Pitfalls of DIY Trademarking
37:06 Building a Unique Legal Brand
Connect with Sasha:
- Hang out with Sasha: @sashafedunchak
- Work with Sasha: daringhaus.com
