The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
How To Become THE Magnetic Brand That Everyone Wants (Ep. 38)
Join our host as she returns from a summer filled with parenting adventures to bring you an exciting new focus on marketing, mindset, and motherhood. Dive deep into the world of influence with insights inspired by Robert Cialdini's work and learn about the principle of reciprocity—how small acts of giving can build trust and drive engagement. Whether through social media, email marketing, or real-life interactions, get actionable tips to make your brand magnetic. Plus, don't miss out on the new seven-day challenge designed to transform your business.
Get it FREE: Become THE Magnetic Brand That Everyone Wants: https://sashafedunchak.myflodesk.com/magnetic
00:00 Welcome Back! Life Updates and Podcast Changes
01:43 The Power of Influence in Marketing
03:56 Exciting New Resources and Freebies
05:27 The Seven-Day Challenge: Become a Magnetic Brand
10:27 Understanding Reciprocity: The First Principle of Influence
13:11 The Power of Giving Valuable Gifts
13:47 Examples of Free Expert Insights
15:57 Instagram Strategies for Reciprocity
17:41 Email Marketing and Reciprocity
21:28 In Real Life Reciprocity Tactics
Free Resources:
- The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
