The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
Pivoting with Passion: Emy Dyer’s Path to Multi-Brand Success (Ep. 39)
In this episode of the Daring Made show, we're joined by the unstoppable Emy Dyer, a multi-passionate entrepreneur, graphic and web designer, and owner of Emy Ave Boutique.
Emy takes us through her inspiring journey from feeling unfulfilled in the corporate world to thriving as a boutique owner and branding expert. Despite the demanding roles of wife and mom, she's mastered balancing business with creativity. Emy shares her transition from Etsy success to managing multiple ventures, offering valuable insights into her bold design style and authentic branding approach. Packed with entrepreneurial wisdom, this episode explores key topics like fashion's impact on identity, navigating client expectations, and the power of supportive communities.
Tune in to hear how Emy turned burnout into breakthrough and empowers women, especially moms and immigrants, through her high-quality, comfortable clothing line and innovative business strategies. Don't miss out on this empowering story of passion, perseverance, and practical advice for ambitious creatives.
Connect with Emy:
Emy’s Instagram: https://www.instagram.com/itsemydyer/
Shop Emy Ave: https://emyave.com/
Check out Emy’s site: https://emydyer.com/
00:29 Introducing Emy Dyer: A Multi-Passionate Mogul
02:14 Emy's Journey: From Corporate to Creative
04:56 Building a Unique Brand Identity
07:06 Balancing Creativity and Business
12:39 The Evolution of Emy Ave Boutique
17:04 Navigating the Fashion and Merch World
29:35 The Role of Intuition and Experience
31:34 The Birth of Dyer Ink
35:05 The Impact of Professional Guidance
45:29 Launching Merch 101
Free Resources:
- The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
