Stripped Minds | Business, Leadership & Brand Strategy Unfiltered
Welcome to Stripped Minds, the podcast where bold thinkers get bare. Hosted by Sasha Fedunchak, brand strategist, founder, and unapologetic truth-teller, this show peels back the layers of business, leadership, and personal growth to explore what really drives success and what holds us back.
Each week, Sasha sits down with founders, creators, and thought leaders who aren’t afraid to get real about the messy, human side of building brands, leading teams, and living with purpose. From the psychology of influence and the evolution of modern leadership to motherhood, ambition, identity, and the performance culture we’re all trying to escape — nothing is off limits.
If you’re a visionary entrepreneur, creative leader, or curious mind who craves big talk over small talk, you’re in the right place. Because real power starts when we strip away the polish and get honest about what it actually takes to build something that lasts.
Stripped Minds | Business, Leadership & Brand Strategy Unfiltered
BTS: Sharing a Client Case Study with Daring Haus CFO Mike Farneti (41)
I'm joined by Mike Farneti, co-founder of Daring Haus, and we're spilling all the tea on one of our latest client case studies. Plus, we share can't-miss, practical advice on managing commission-only pay structures, financial obstacles, and effective pricing strategies.
Learn how to navigate the complexities of cash flow, overcome predatory financial practices, and align new hires with your company's core values.
We also dig into the nitty gritty of customer retention, growth strategies, and leveraging data-driven decisions to ensure sustainable profit. Plus, get inspired by the holistic Daring 360 approach, designed to turn business owners into confident entrepreneurs.
Book a FREE Performance/Financials Consult with Mike: CLICK HERE
00:04 Introducing the Special Guest: Mike Farneti
02:34 Case Study: Client Background and Initial Challenges
04:24 Financial Red Flags and Initial Consultation Insights
06:31 Commission-Based Pay Structure: Pros and Cons
10:48 Cash Flow Issues and Predatory Loans
14:08 Pricing Strategies and Market Research
18:28 The Pitfalls of Discounting
18:52 Market Research and Pricing Strategy
19:50 Finding the Sweet Spot in Pricing
21:21 Customer Retention Challenges
22:51 Implementing Loyalty Programs
25:47 Measuring Success and Future Plans
26:50 Daring 360 Program and Client Success
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
