The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand that turns heads and builds legacies.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in the beauty, health, and wellness industries. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
Here, we’re not just talking business—we’re talking about your business: how to make marketing intuitive, influence irresistible, and growth inevitable. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and an honest account of balancing ambition with motherhood and multiple businesses.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
BTS: Sharing a Client Case Study with Daring Haus CFO Mike Farneti (41)
I'm joined by Mike Farneti, co-founder of Daring Haus, and we're spilling all the tea on one of our latest client case studies. Plus, we share can't-miss, practical advice on managing commission-only pay structures, financial obstacles, and effective pricing strategies.
Learn how to navigate the complexities of cash flow, overcome predatory financial practices, and align new hires with your company's core values.
We also dig into the nitty gritty of customer retention, growth strategies, and leveraging data-driven decisions to ensure sustainable profit. Plus, get inspired by the holistic Daring 360 approach, designed to turn business owners into confident entrepreneurs.
Book a FREE Performance/Financials Consult with Mike: CLICK HERE
00:04 Introducing the Special Guest: Mike Farneti
02:34 Case Study: Client Background and Initial Challenges
04:24 Financial Red Flags and Initial Consultation Insights
06:31 Commission-Based Pay Structure: Pros and Cons
10:48 Cash Flow Issues and Predatory Loans
14:08 Pricing Strategies and Market Research
18:28 The Pitfalls of Discounting
18:52 Market Research and Pricing Strategy
19:50 Finding the Sweet Spot in Pricing
21:21 Customer Retention Challenges
22:51 Implementing Loyalty Programs
25:47 Measuring Success and Future Plans
26:50 Daring 360 Program and Client Success
Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
- Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media
