The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
BTS: Sharing a Client Case Study with Daring Haus CFO Mike Farneti (41)
I'm joined by Mike Farneti, co-founder of Daring Haus, and we're spilling all the tea on one of our latest client case studies. Plus, we share can't-miss, practical advice on managing commission-only pay structures, financial obstacles, and effective pricing strategies.
Learn how to navigate the complexities of cash flow, overcome predatory financial practices, and align new hires with your company's core values.
We also dig into the nitty gritty of customer retention, growth strategies, and leveraging data-driven decisions to ensure sustainable profit. Plus, get inspired by the holistic Daring 360 approach, designed to turn business owners into confident entrepreneurs.
Book a FREE Performance/Financials Consult with Mike: CLICK HERE
00:04 Introducing the Special Guest: Mike Farneti
02:34 Case Study: Client Background and Initial Challenges
04:24 Financial Red Flags and Initial Consultation Insights
06:31 Commission-Based Pay Structure: Pros and Cons
10:48 Cash Flow Issues and Predatory Loans
14:08 Pricing Strategies and Market Research
18:28 The Pitfalls of Discounting
18:52 Market Research and Pricing Strategy
19:50 Finding the Sweet Spot in Pricing
21:21 Customer Retention Challenges
22:51 Implementing Loyalty Programs
25:47 Measuring Success and Future Plans
26:50 Daring 360 Program and Client Success
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
