Daring Made
Tired of the same old cookie-cutter business advice that keeps you stuck? It’s time to shift the narrative. I’m Sasha Fedunchak—former corporate exec, serial founder, mom of two, and your host here at Daring Made. Every week, we throw out the rulebook and dive deep into what it really takes to build a magnetic brand and a thriving business. From bold marketing strategies and influence psychology to mindset mastery and the real stories behind motherhood and entrepreneurship—this is where ambition meets action. No fluff, just daring ideas and the real talk you crave.
Daring Made
BTS: Spilling a Client Case Study with Daring Haus CFO Mike Farneti
I'm joined by Mike Farneti, co-founder of Daring Haus, and we're spilling all the tea on one of our latest client case studies. Plus, we share can't-miss, practical advice on managing commission-only pay structures, financial obstacles, and effective pricing strategies.
Learn how to navigate the complexities of cash flow, overcome predatory financial practices, and align new hires with your company's core values.
We also dig into the nitty gritty of customer retention, growth strategies, and leveraging data-driven decisions to ensure sustainable profit. Plus, get inspired by the holistic Daring 360 approach, designed to turn business owners into confident entrepreneurs.
Book a FREE Performance/Financials Consult with Mike: CLICK HERE
00:04 Introducing the Special Guest: Mike Farneti
02:34 Case Study: Client Background and Initial Challenges
04:24 Financial Red Flags and Initial Consultation Insights
06:31 Commission-Based Pay Structure: Pros and Cons
10:48 Cash Flow Issues and Predatory Loans
14:08 Pricing Strategies and Market Research
18:28 The Pitfalls of Discounting
18:52 Market Research and Pricing Strategy
19:50 Finding the Sweet Spot in Pricing
21:21 Customer Retention Challenges
22:51 Implementing Loyalty Programs
25:47 Measuring Success and Future Plans
26:50 Daring 360 Program and Client Success
Connect with Sasha:
- Hang out with Sasha: @sashafedunchak
- Work with Sasha: daringhaus.com
