The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Fierce 5: Goal Clarity - The Secret Weapon for Entrepreneurial Growth
Welcome back to Daring Made! In this Fierce 5 episode, I’m getting into the essential yet often overlooked topic of goal setting. Feeling stuck or like you're on a never-ending hamster wheel? I’m sharing insights on how to break free by defining and working backwards from your personal and business goals.
With relatable examples, including advice given to a makeup artist wanting to transition to training, this episode provides actionable steps to help you become the leader of your vision. It's time to stop the busy work and focus on your North Star. Think bigger and take the leap! Challenge yourself to write down your goals and create a strategic plan to achieve them. Your dreams are worth it, and I've got your back.
What you'll hear on the episode:
00:38 Identifying the Problem: Feeling Stuck
01:06 The Importance of Goal Setting
01:47 Defining Your Vision
03:00 Real-Life Example: Makeup Artist's Journey
04:24 Building Your Personal Brand
05:45 Executing Your Plan
07:13 Your Challenge, Should You Choose to Accept It
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
