The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Unlocking Your True Self with Human Design Ft. Mikaela MacLean, the Auric Esthetician
In this episode of the Daring Made show, host Sasha invites Mikaela MacLean, the auric esthetician, to unpack her unique journey and expertise. Mikaela shares how she's transitioned from physical beauty treatments to focusing on the energetic realm, combining practices like human design, astrology, meditation, and more. Her journey from aspiring doctor to ballet dancer, and eventually finding her calling in aesthetics and human design, offers rich insights.
Together, they discuss the profound impact of understanding one's human design, including Mikaela's creation, the Energetic DNA, and how it helps people align with their true selves. They dive into the importance of self-love, acceptance, and how knowing your design can transform personal and professional life, especially in the beauty, health, and wellness industries.
Learn more about Mikaela and the Energetic DNA:
Follow her on Instagram: https://www.instagram.com/mikaelamaclean/
Check out her website: https://www.mikaelamaclean.com
Use the code SASHA25 for $25 off your own Energetic DNA profile by Mikaela
What You'll Hear:
01:21 Mikaela's Early Aspirations and Ballet Journey
03:23 Transition to Aesthetics and Spirituality
05:26 Integrating Human Design into Practice
14:24 Empowerment Through Human Design
27:05 Understanding Your Unique Design
28:45 The Journey to Energetic DNA
32:59 The Power of Human Design in Business
38:18 Embracing Your True Self
40:23 The Impact of Energetic DNA
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
